This is why the big publishers fail so much. They think "One size fits all" to everything. They try an approach, declare it's supposed to work for everything, watch it fail, come up with a new approach, and repeat the cycle. Their "magic bullet" only works in particular cases, the cases for which it is appropriate and applicable. However, for some reason, that critical property, appropriate and applicable, completely eludes the intelligence and perceptions of today's big game publisher CEO's and other top executives. Doing ANYTHING, if you want a good measure of success at it, is not a blind crank. You have to THINK at every step. There are no easy answers; there are no "magic bullets". There is no auto-magic, though magic can exist; the difference is that magic requires actual deliberate, concerted conscious effort on your part (in other words, it's something that comes from you). There is no singular "auto-magic" formula to make games.