I wouldn't have a problem of expansion of Free-to-Play models buuuuuut... they're clearly not talking about FREE-to-Play. They're talking about PAY-and-them-pay-more. As seen in Dead Space,publishers and their subsidiary developers seem to be coming to a conclusion that you can sell a game for $60 and then still charge for microtransactions. And again I wouldn't have a problem with Micro-transactions (although I haven't played LoL recently, Riot Games has this system down to an artform) they are talking about competitive games and based on track records, I don't expect EA marketing (who passes down directions or edicts to the makers, remember) to treat their customers or their products with the respect to put in the effort or manpower to develop a microtransaction process that fits seamlessly into the game without upsetting balance or leaving players feeling ripped off.
I might be wrong of course, but that's where I'm at now.
I might be wrong of course, but that's where I'm at now.