Yea, Steam does this too. And where is the option to opt out? Well, I have no idea. A friend just told me that information is in the privacy policy document. I'm however not a native English speaker and despite changing my Steam GUI to my native language, the privacy policy remains in a foreign language. So, I use my English skills to skim the document at hand, but there are no headlines that say "Opting out of information gathering service". But hey, maybe it's too much to expect it to sit in the OPTIONS menu?
So. Stop whining. You can't get anything that doesn't profile you and use this profiling to make money. Google does it. Microsoft does it. Apple does it. Hell, every day something like a million smartphones are activated, and people happily install tracking apps that use GPS to pinpoint your location and broadcast it to Facebook and Google or whatever, so now apple, google, and Facebook know where you're going about in real life, not just your online shopping habbits. Valve does it and now that you took the time to read the Origin terms of use and privacy policy, you know that EA does it too! What a surprise! You're a great champion in the war for privacy. Except, we all know the only reason people care about this is because of some fanboyism that makes it mandatory to hate EA and love Valve.
Stop using the Internet if you're afraid someone is profiling you, because they all are. Even that proxy you're telling yourself is keeping your identity all secret and your porn habits out of Google's claws.
Then there's the fact that these privacy policies, EULAs, Terms of Use and all the rest, are all worded extremely broadly to protect EA from the horrors of the US courtsystem, and other nonsense where they can be sued for doing anything that's not already covered by billions of words of legal text. It's the same with every EULA, TOS, TOU, PP, and so on and so forth. Go ahead, start reading. I'm pretty sure soon you'll not be making threads like this, or you'll be doing nothing else, on every forum ever.
Stupidity, it's probably the only resource we'll never run out of.