Energy drink survey for marketing class

[hamsterkilla]

Price-2
Brand-4 Hearing about a particular brand a lot definitely made me wan't to try it out.
Package-5 I really enjoy eye catching cans, Like venom.
Ingredients-3
Taste-5 This is the most important part for me buying any energy drink again.

 

[Delsana]

Admittedly I can't taste flavor, but the texture seems perfectly good.

I'm sure motor oil has a pretty good texture but I wouldn't drink that. Tastes awful, not counting the obvious toxicity.

And every energy drink tastes like "ass"

Incorrect. I drink NOS. Stuff's delicious.

at least five-hour energy is actually healthy for you

Healthy and bland, or 'un'healthy and delicious? Hrm..tough choice...NOT!

Feel free to yammer on about 5HE's health benefits, you won't make me switch. As I mentioned I drink for flavor and only flavor, and 5HE tastes horrible.

and works without a negative.

I'd call having an awful taste in your mouth a HUGE negative.

You don't understand texture well if you think motor oil has a texture that can be tasted in the first place.

 

[Togs]

You keep missing something.

The caffeine is a byproduct of the vitamin, YOU ARE meant to have large amounts of vitamins in you, thousands upon thousands of milligrams to be properly accurate. As such, as long as it's the vitamin and NOT just the byproduct (the caffeine) you'll be fine and IT IS GOOD for you.

I'm no sales rep, heh, but as long as the thousands of milligrams aren't caffeine but are instead the vitamin that makes it, the exchange ratio is solid and good and there's really no fault. Overconsumption of vitamins CAN happen and that's bad, but the main bad thing about it is that most people don't consume vitamin b at night so there's no worry but when you do, you are accelerating your system and keeping you up through natural processes (which includes caffeine which IS found normally in your body). If you ate a lot of fruits at night you'd get the same high if you could stay up for an hour past then.

Im not missing anything mate, being a trained biochemist Ive got a degree in this stuff.
Vitamins are required in trace amounts only, plus Im pretty sure the human body cant actually synthesise caffeine, but its something Im going ot need to look into.
And the more I read your posts the more it sounds like you've been suckered in by the promo material, alot of it sounds like pseudoscience.

EDIT=turns out in can, to be honest I dont know enough about the specific topic, but lectured at in a supercillious tone gets my heckles up.

EDIT 2= Bottom of this page (http://en.wikipedia.org/wiki/Health_effects_of_caffeine) is a long list of references ot journal articles documenting the health risks associated with the consumption of high caffeine energy drinks, and your explanation of why ingesting the chemical precursor makes it more healthy still doesnt make any sense.

 

[Exosus]

1. Price - 2
2. Brand - 1
3. Package* - 1
4. Ingredients - 5
5. Taste - 2

I buy energy drinks for energy. The active ingredients are all that matters.

 

[Delsana]

You keep missing something.

The caffeine is a byproduct of the vitamin, YOU ARE meant to have large amounts of vitamins in you, thousands upon thousands of milligrams to be properly accurate. As such, as long as it's the vitamin and NOT just the byproduct (the caffeine) you'll be fine and IT IS GOOD for you.

I'm no sales rep, heh, but as long as the thousands of milligrams aren't caffeine but are instead the vitamin that makes it, the exchange ratio is solid and good and there's really no fault. Overconsumption of vitamins CAN happen and that's bad, but the main bad thing about it is that most people don't consume vitamin b at night so there's no worry but when you do, you are accelerating your system and keeping you up through natural processes (which includes caffeine which IS found normally in your body). If you ate a lot of fruits at night you'd get the same high if you could stay up for an hour past then.

Im not missing anything mate, being a trained biochemist Ive got a degree in this stuff.
Vitamins are required in trace amounts only, plus Im pretty sure the human body cant actually synthesise caffeine, but its something Im going ot need to look into.
And the more I read your posts the more it sounds like you've been suckered in by the promo material, alot of it sounds like pseudoscience.

edit=turns out in can, to be honest I dont know enough about the specific topic, but lectured at in a supercillious tone gets heckles up.

... You are meant to have a lot more vitamins than most people even know... just because it's not normal doesn't mean the body doesn't operate at peak efficiency to the point it can do a good job of fighting cancer for a while if properly nourished.

A good way to look at is that the norm is that we have about 40% of our body healthy due to fast food incurrence, poor water, poor vitamin and fruit intake, and a massive amount of zero-protein foods or additives that ruin the nutritional value. Now, increase that to just 80% (that's double) by proper nutrition, vitamin intake, and all the like and you'll see a vast difference in your operating efficiency.

I'm sorry but degree or not, anyone who thinks that you're not meant to have that many vitamins (and I don't mean supplements but actual vitamins that foods are supposed to have and then drained of through mass production techniques) is full of crock to me.

---

The reason is this:

If you take 3000 milligrams of vitamin B in a quick form (versus the hundreds that comes from apples and fruits that aren't mass-grown or using preservatives which if proper nutrition is maintained each day rate up to the same amount) then you are not getting 3000 grams of caffeine, the ratio is nowhere near that. That amount NATURALLY not UNNATURALLY creates caffeine which is not bad in itself unless in massive quantities. People seem to think we created caffeine or something... we modified and made it unhealthy but it still exists in healthy forms.

Now if I ingest an energy blend of taurine, ginseng and 3000 milligrams of caffeine, I've completely wiped out any healthy factor whatsoever.

 

[Togs]

I'm sorry but degree or not, anyone who thinks that you're not meant to have that many vitamins (and I don't mean supplements but actual vitamins that foods are supposed to have and then drained of through mass production techniques) is full of crock to me.

Well simple question, what gives you the ability to make that assesment? Any relevant qualifications or training? Or is just what the pamphlet told you.

 

[Delsana]

I'm sorry but degree or not, anyone who thinks that you're not meant to have that many vitamins (and I don't mean supplements but actual vitamins that foods are supposed to have and then drained of through mass production techniques) is full of crock to me.

Well simple question, what gives you the ability to make that assesment? Any relevant qualifications or training? Or is just what the pamphlet told you.

Research, and the basic study of how the body works and how our agriculture system works.

I edited my main post btw.

 

[Togs]

A good way to look at is that the norm is that we have about 40% of our body healthy due to fast food incurrence, poor water, poor vitamin and fruit intake, and a massive amount of zero-protein foods or additives that ruin the nutritional value. Now, increase that to just 80% (that's double) by proper nutrition, vitamin intake, and all the like and you'll see a vast difference in your operating efficiency.

care to show me where you got those facts and figures? Was it a reputable source or are they just ones you've pulled out of thin air?

 

[mayney93]

the only energy drink i've had that i liked is the new powerade strawberry, the rest of them i've had av never went back to them

 

[Delsana]

A good way to look at is that the norm is that we have about 40% of our body healthy due to fast food incurrence, poor water, poor vitamin and fruit intake, and a massive amount of zero-protein foods or additives that ruin the nutritional value. Now, increase that to just 80% (that's double) by proper nutrition, vitamin intake, and all the like and you'll see a vast difference in your operating efficiency.

care to show me where you got those facts and figures? Was it a reputable source or are they just ones you've pulled out of thin air?

If you treat me with disdain one more time I'm going to stop replying. I'm being very polite trying to have a conversation with you about something that you apparently "know more about" and yet throw out facts that completely go against any viable sense and logic and don't seem to even understand how the body or agriculture system actually works.

I'd say I'm surprised you yourself don't already know even outside of alternative research because history classes in college should have taught you about the agriculture system and how it decreases and a basic genetic studies class should have taught you how the brain and body work. But it seems you don't factor any of that in.

Since throwing out facts never works in my experience I will advise you to do the research on agriculture yourself, that way if you feel it's wrong you can have the information at your fingertips to dispute and if you don't then you'll learn it yourself and not just argue with me.

I've never even read a pamphlet for five hour energy and I very rarely ever use it unless I need a late night studying... and I can stay up for 3+ days straight on my own if I really want to.

 

[Jovip]

1. Price - 4
2. Brand - 3
3. Package* - 3
4. Ingredients - 2
5. Taste - 5

I don't care for how it looks or whats in it, but it has to taste good and a brand name i have bought before and enjoyed would place faith in that brand making it slightly important.

 

[The Random One]

1. Price - 5
2. Brand - 1
3. Package - 1
4. Ingredients - 1
5. Taste - 1

...Hey, you said that if I didn't like it I was to imagine buying it for a friend. You can bet that the one thing I'll be thinking on is how to spend the least. Unless he would repay me, in which case the only thing I'd care about would be 'proximity to the exit'.

Also, I don't know to what extent your class will go to, but here's some advice I learnt from my own marketing class: do not give free samples for energy drinks. They are not meant to taste good, and a sample-sized... sample will not give you enough energy to evaluate the product.

 

[Odbarc]

1. Price - 4
2. Brand - 1
3. Package* - 2
4. Ingredients - 3
5. Taste - 5

I'll add a #6, because it's kind of the marketed aspect. Does it really give you energy? Some of them did not. Red Bull didn't even phase me. Monster works when I'm feeling REALLY down and could go to sleep. I'm not a coffee drinker.

Price can be important. Red Bulls are too small and I'm usually also looking for a drink-drink.
Brand doesn't matter per se, but they are distinctive differences (preferences) that DO matter.
Package only matters enough to get someone to try it ONCE. If it doesn't work or isn't good enough for that person, no one will buy a second one.
Most of the ingredients in MOST things aren't recognizable ingredients. Sugar, protein, vitamins -- yes, people know what those are. Ginsing, Taurintine... What?
Taste is the most important thing for me. Very few things in life I'll put in my mouth that tastes horrible. I'm a picky eater so this is important decision for me.

 

[StBishop]

5. Taste - If it doesn't taste good (Monster, V, Rockstar) I'll never buy it.
4. Price - I will almost always choose a cheaper drink at the moment due to lacking funds however when the price difference is little ($2.00 difference for a 4 pack) I'll go with Red Bull rather than Mother.
3. Package - I will only drink energy drinks from cans. I prefer all carbonated beverages from Glass bottles or cans. I don't like plastic.
2. Brand - Only because I associate the brand with a decent flavour. eg. If Mother or Red Bull bring out a new drink I'll try it because I trust it to taste good.
1. Ingredients - I'd prefer a less damaging drink however if I'm drinking anything that isn't water, (real) fruit juice, or maybe an isotonic sports drink after exercise, I've accepted that it's not good for me.

EDIT: Shouldn't 1 be most important, as in the first priority? Never mind, it's your survey.

 

[Vrach]

1. Price - 2
2. Brand - 2 (in terms of buying a popular brand, consider it 5 in terms of when I know and like a specific brand)
3. Package* - 4 (can>all for energy drinks, certain designs also appealed to me marketing wise)
4. Ingredients - 5 (they play a part in the taste, my personal drink of choice is made with Guarana, so yeah, quite important)
5. Taste - 5

My energy drink of choice would be Guarana (local drink, Serbia). If you're doing marketing research, might wanna look it up, see some commercials and such, it's one of the best marketed brands I've seen - http://www.guaranaweb.com/

EDIT: Shouldn't 1 be most important, as in the first priority? Never mind, it's your survey.

He said rate 1-5 how important each bit is to you, not put them in an order of 1-5

 

[StBishop]

1. Price - 5
2. Brand - 1
3. Package - 1
4. Ingredients - 1
5. Taste - 1

...Hey, you said that if I didn't like it I was to imagine buying it for a friend. You can bet that the one thing I'll be thinking on is how to spend the least. Unless he would repay me, in which case the only thing I'd care about would be 'proximity to the exit'.

Also, I don't know to what extent your class will go to, but here's some advice I learnt from my own marketing class: do not give free samples for energy drinks. They are not meant to taste good, and a sample-sized... sample will not give you enough energy to evaluate the product.

Red Bull give away free cans. They also get pretty girls dressed as air stewards to do it.

 

[Jonluw]

1. Price - 5
2. Brand - 1
3. Package* - 2
4. Ingredients - 1
5. Taste - 4

I couldn't really care less about what brand I'm buying or what the ingredients are so long as it tastes good and isn't too expensive.

 

[Kakashi on crack]

1. Price - 2 I'm not going to worry too much about price since basically all energy drinks are expensive, but I don't want to pay 5 bucks for, say, a 12 oz can.

2. Brand - 4 There are brands I really like and would suggest to others, and brands I don't. Case and point you will not see me drinking a monster or spike because monster makes me sick and I had a friend go into a minicoma because of spike, but other brands have set "values" based on how much I like them for varying reasons.

3. Package* - 2 I don't really care about the packaging. I prefer cans over bottles, but otherwise packaging isn't very important to me.

4. Ingredients - 5 I'm picky about my ingrediants in energy drinks. I don't drink it (unless I get it dirt cheap) if it doesn't have Niacine, and Guarana in it.

5. Taste - 3 I don't drink energy drinks for their "taste." Now, that being said I am a little picky about the taste of them (for instance I don't like sugary nasty monster) but for the most part taste doesn't matter to me since I'll be chugging the thing down in 3 minutes or less.

 

[Elsarild]

1. Price - 4 It is very important for me, but it is based upon the brand, I don't expect to get red bull for the same price i get Xray, but then again, I know Red Bull has a stronger influence when I drink it.


2. Brand -4 like the above, it depends alot.

3. Package* - 1 I have no desires any way, I don't care what colour or how it is formed, the only thing that might matter, is the volume of it.

4. Ingredients -3 As long as it has a goodamount of sugar and caffeine the rest can take a hike

5. Taste - 5, of course, I'm not going to drink something I don't like the taste of.