Energy drink survey for marketing class

[Neo10101]

Price-4 Energy Drinks are so crazy expensive already these days so I would try and find one of the cheaper ones so I don't lose 5 bucks on a single drink.

Brand-2 Don't really care too much about the brand, maybe those 5 hour energys because they seem to have a lot of buzz for them.

Package-1 I have no care for what it comes in.

Ingredients-4 I wouldn't want to get something that is just completely caffeine or just all sugar. I would look for some more natural stuff.

Taste-2 Not really going for taste because I would want it to wake up.

FYI. This isn't my personal, it would be for me buying it for a friend.

 

[ChaoticKraus]

Price: 4. I always want the biggest bang for my bucks.

Brand: 2. My brand loyalty isn't very stong but if i know a brand is good then i'm likely to but it again.

Package: 4. If i can buy bigger cans or several at once for a cheaper price i see that as a good deal.

Ingredients: 1. Considering how literally everything has some kind of perservative/chemical/taste chemical in it i can't even be bothered. Pump me full of toxins if that means i get my drinks.

Taste: 3. If it tastes awful i won't drink it but generally they all taste roughly the same.


How much of a "kick" they have is definitely the factor i care the most about. You should have included that in the survey.

 

[Fishbulb07]

5)price
4)taste
3)ingredients
2)brand
1)package

 

[TehCookie]

1. Price - 4 I want it cheap, but it also has to be safe and tasty.
2. Brand - 2 The only time I take notice of brand is when it's terrible and I now know to avoid them.
3. Package - 2 As long as I can see it on the shelf I don't care if it's a plain can.
4. Ingredients - 2 As long as it's not poison I'm fine, I usually prefer caffeine and sugar since the reason I drink an energy drink is to get that spastic twitch.
5. Taste - 5 If it tastes bad I won't drink it.

 

[Jodah]

Back when I drank the stuff:

1. Price - 2, It wasn't completely ignored but would only really come into play if it was a huge difference in price.

2. Brand - 1, not important by itself, however brand can dictate taste below.

3. Package* - 4, when I drank it I usually wanted a lot since it was fulfilling two purposes, quenching my thirst and giving me energy.

4. Ingredients - 1, I didn't really care what was in anything I used to eat or drink. I'm not a health nut now but I do pay attention to certain things.

5. Taste - 5, What can I say, if I am going to consume something it better taste good.

 

[Crazy_Dude]

Price 3
Brand 1
Package 1
Ingredients 1
Taste 4

As long as it tastes good and is pretty cheap it is fine by me.

 

[TK421]

Price -4
Brand -2
Package -3
Ingredients -1
Taste -5

I don't really care what's in the thing, as long as it tastes good and is cheap enough for me to justify myself buying it. The package gets some importance, as I collect cans/bottles.

 

[cubikill]

1. Price - 2 - I dont spend more that $5.00
2. Brand - 3 - I like Nos and Monster
3. Package* - 4 - I prefer the resealable lids but they only come on the big can and there is just too much in the can then. So i get the normal size.
4. Ingredients - 5 - Bear Seamen
5. Taste - 1 - I only brink the ones that are juced, and most of them are orange flavored, so i guess orange. I also like the coffee energy drinks.

Disclaimer I dont drink Energy drinks any on account of the last time i had one i almost threw up, that was about 1.5 years ago. But Before that I drank them all the time. And i sometimes drink the coffee ones, but i still prefer straight coffee. I hope that helps.

 

[William Dickbringer]

Hey guys,

can you help me out. I need to do a marketing research for class and I need to interview about 30 people , so it would really help me out if you participate. It's a simple survey really.

What affects your decision when you're buying an energy drink.(Doesn't matter if you really like the stuff or not.Imagine that a friend asked you to buy him one and you have to decide what it is).
Mark each of the following criteria from 1 to 5 depending on how important it is for you , with 1 being not important at all and 5 being very important.

1. Price -
2. Brand -
3. Package* -
4. Ingredients -
5. Taste -


Thank you in advance.

*Can,bottle,how good does it look ect.

alright I'll help
Price- 3 I'm not gonna spend a lot of money for a short burst of energy then a crash
Brand- 4 not gonna lie only one really buy is monster rehab
Package- 2 don't really care how it looks may look nice but that does nothing except get a quick look
Ingredients-3 As long as isn't just sugar and caffine we're good
Taste- 5 again only thing I buy is monster rehab because it tastes good and doesn't make me hyper

 

[Spoonius]

Price: 3
Brand: 2
Package: 3
Ingredients: 4
Taste: 4

 

[Sir Thomas Sean Connery]

Price: 4. I really don't like spending five dollars on one drink, but if it's too cheap, I assume it's crap.

Brand: 2. I only really drink Red Bull, but I have no problem with other brands if they look good.

Package: 1. I don't care.

Ingredients: 3. I try to get sugar free and I also try to stay away from energy drinks with a health warning on them.

Taste: 4. I can't stand anything too sweet.

Hope that helps!

 

[Pinkamena]

1. Price - 4
2. Brand - 2
3. Package* - 3
4. Ingredients - 1
5. Taste - 5

 

[Schierke]

1. Price - 2 to 2.5 There are a few energy drinks I will drop a couple extra bucks on, like Spike Shooter and Rockstar Punched, but those I'll only buy because I've had and enjoyed them.

2. Brand - 1 - 1.5. I don't have much brand loyalty.

3. Package* - Depends. The only thing about the packaging that would affect whether I purchase an energy drink would be if it had a resealable top.

4. Ingredients - 4. I want to get the most caffeine for my buck. Example: a can of Red Bull is 1.50-1.99 around where I live, and it has 80mg of caffeine in an 8oz can. A can of Spike Shooter cost 3.49-3.99 for an 8oz can, but it has 300mg of caffeine.

5. Taste - 2. If a highly caffeinated energy drink tasted bad, I can just mix it into soda to dilute the flavor. That said, I don't want something that tastes like artificial sweetening and piss.

 

[HassEsser]

1. Price - 3 (above $3? go fuck yourself)
2. Brand - 1 (I spread the love to every drank out there)
3. Package* - 3 (I gotta look fly when i drank)
4. Ingredients - 5 (sucralose? high fructose corn syrup? yea, go fuck yourself)
5. Taste - 4 (red bull is the nastiest I will go)

That being said, here's the breakdown:
Monster > Rockstar > Venom > NOS > Red Bull > AMP > Full Throttle and all those other bro-as-fuck drinks that have high fructose corn syrup

EDIT: Oh, and it has to be in 16oz (or higher) CANS or I won't drink it (although Venom is my exception because its aluminum).

 

[Vicarious Reality]

Ingredients 5
Taste
Price
Package
Brand 1

These yellow rockstar cans smell like they might kill me

My favourite ''energy'' drink is Spike Shooter, it tastes like punch. Too bad they don't make a version with less caffeine.

 

[AngryPants]

Just plain strong coffee with lots of sugar, why would someone prefer something canned made of hell knows what, I have no idea...

Cheyenne: My mother used to make it this way. Hot, strong, and good. (Once Upon a Time In the West)

 

[antidonkey]

1. Price - 3...Care somewhat since most cost around the same. If ones cheaper I may give it go simpley for that reason.
2. Brand - 2...Don't generally care other than the fact that some tend to taste better than others.
3. Package* - 1...Don't care at all what the container looks like.
4. Ingredients - 2....I might give a quick look out of curiousity but I really don't pay toouch mind.
5. Taste - 5....very important. If it tastes like ass, I won't buy it agian.

 

[geier]

First things first:
I'm addicted to energy drinks, i buy 1.5 litre bottles and consume from 1 litre to 2 litres A DAY.
It started when i was working as a chef for 10 years (10-12 hours a day).
I don't know why i even buy them anymore, i'm mostly immune to coffein by now.

1. Price - 4, important, but not THE most important criteria
2. Brand - 1 absolutly unimportant, i'm not a "brand-whore"
3. Package* - 1 I'm interested on the stuff INSIDE not the outside
4. Ingredients - 2 I don't know about you there in the states, but here in germany, ALL energydrinks have the same ingredients, 30mg of coffein per 100ml, so this isn't a issue
5. Taste - 5 the most important thing, even i don't drink them pure, i mix them allways with other things like limejuice or cherryjuice. Thats the reason why i'm stuck with one particuallary brand right now, this energydrink tastes like a cherrylemonade and is really cheap, F###ing awesome !!!

BTW, i heared in the US the food industry is not as much regulated like here in the EU, how much coffein is in your energydrinks ?
When possible, please in milligram per 100ml

 

[philzibit]

1. Price - 3 - It depends really on my mood and what I'm craving.
2. Brand - 2 - I don't care, as long as it taste alright.
3. Package - 1 - Every energy drink has stupid logos and packaging.
4. Ingredients - 2 - Admittedly, I will usually pick the diet one, but other than that, I don't care what's in it.
5. Taste - 5 - I don't drink Red Bull. Not because it costs 4 dollars or so for 16 oz., but because it's awful.

 

[Toga112]

Price- 3 - I'm not too fussed about the price.
Brand- 1 - Store brand is just as good for me.
Package- 1 - Like I say, brands and logos mean bugger all to me.
Ingredients- 3 - I like to know what I'm consuming and how much.
Taste- 5 - If it tastes like piss, it doesn't pass the lips.