For me, I was not enticed whatsoever by the advertising. Sure, I knew about the game, and I had seen a lot of adverts, but nothing there made me want to buy it. What I saw in the advertising:
1) It was a game with a 'tough guy' pseudo-persona
2) It involved some system that rated your kills
That was what I gleaned from it. The first didn't sway me, it wasn't a motif I was interested in. The second seemed really bland, yet pushed very far in advertising. Kill with Skill? Wasn't it already skillful to do these feats? It just sounded like random combo-ing for no purpose, and coldly at that. (Just a numeric value).
The funny thing is, that I SAW a friend play the game, and saw him throwing people, kicking them, and all sorts of stuff... and thought that looked fun! By then though I wasn't really looking for a new game.
In my opinion the real problem here was that the actual mechanics of the gameplay, which appeared solid, weren't ever put on display for me. I've had enough of generi-hype in my day, and there are enough lower cost alternatives, that I saw no reason to put big dollars out on this title.