I think that The Escapist more resembles an opinion magazine or industry mouthpiece than a "journalistic" centre of objective reportage.
I do think it could be clearer that opinion is being carried across, and not simply objective information, in articles like Chalk's. This could benefit the credentials of the magazine itself, particularly in the eyes of people who also read more traditional fact-by-fact hard news articles like those written by the BBC.
An "Opinion" section that's separate from the news could be more appropriate than an opinion piece attached to news. And Chalk's was definitely an opinion piece. In light of this, I'd say that Blistered Thumbs was really making fun of some bias which is natural to an opinion piece, but without really acknowledging that the piece was intended to put a view forward directly.
It's true that it is naive to assume that Fox News was objective in covering Bulletstorm just because it quoted people on either side of the argument. It can easily select who talks on its show and do a background check on those people to find out what they're going to say before letting them go on television. So, I personally agree with Mr Chalk's view that that that particular news corporation has earned fiery reaction pieces to remind it that people are noticing its biases and publicly ridiculing them.
At the same time, I believe that The Escapist can learn from this reaction from Blistered Thumbs. It can respond to it in two ways: one, ramp up the bias and the frequency of opinion pieces per issue in order to get itself more views through the responses from other sites, or two, become less of an industry mouthpiece and more of an objective observer where news itself is concerned. There's always a spot for an opinion page in a newspaper; there's no reason why The Escapist can't dedicate a portion of its time to opinions.
The Escapist just can't truly have it both ways. It is either objective for the most part, or it is not. Right now, I'd say that in the end, it's not. There are just too many feature articles per issue to really make such a claim. And that's actually okay for the goals that the magazine appears to aim for. It's just worth reassessing for the designers behind the site if that's what they really want it to be. Or could they push forward and create a real paragon of objective journalism on the subject matter? Well, either way, some change could make things interesting.