Facebook: De"face"ing the internet

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JamesBr

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Nov 4, 2010
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So why would it this matter to anyone on a day to day basis? Sure it'll prevent anyone from creating a forum or other social networking concept with the the word Face, but it won't mean anything to people simply chatting. For example, I could talk about any brand name I want in a chat room or forum (Coca-Cola, McDonald's, Wal-Mart etc...) and none of them are going to sue me for using their names. This is not quite how copyrights and trademarks work.

You're not banned from using the word in conversation (which is what language is used for 99% of the time), it simply becomes illegal to market a product with the name attached to it. And to be fair, the word Face as a prefix has become synonymous with Facebook in the context of a company name. I simply don't see why I should care that a company is copyrighting a word so that other people can't create a business by piggybacking on Facebook's success.

This has more in common with how you don't see other fast-food chains with Mc as a prefix, even though it's perfectly common in proper names.
 

Dogstile

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Jan 17, 2009
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You guys are silly. Do you really think it means you can't say face? It means you can't go "yeah my company is called facedating.com", not that I can't go facepalm of face mcface
 
Jun 13, 2009
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Facebook needs to face the fact that face is a common word. This level of idiocy makes me want to slap the owner in the face. I mean face it, everything uses the word "face". You can face something, you have a face, clocks have a face, animals have a face, you have to face the consequences.

This material is entirely worthy of a facepalm.


[HEADING=1]Face![/HEADING]
I am aware that the rights would mainly be towards "Face(something)" company names. I've also said face so many times now that it no longer has any meaning. It just sounds weird.
 

kebab4you

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Jan 3, 2010
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I got the best plan ever I will trademark the words "and" and "so". Will make shit load of cash :D
 

Vibhor

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Aug 4, 2010
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You just gave me one more reason to hate facebook
Lets just "face" it
Facebook is just like 4chan minus the registration feature
Bunch of retards 'like'-ing everything.Even those of which they cannot comprehend
 

Empireth

Wrenchmaiden.
Oct 24, 2009
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Zekksta said:
NO, for fuck sakes read the other replies in the thread that are pointing this out.

Unless you're starting a business called facebrochure.com then it won't affect you at all.

ANYONE BELOW THIS LINE WHO IS STILL MISINFORMED ABOUT WHAT THIS MEANS IS AN IDIOT

-------------------------------------------------------------------------------------------
Did you read my edit at all? Or my replies to the others?
I was exaggerating to point out the ridiculousness of this situation.
Got it?

To quote my edit: "However, that doesn't take away from the fact that trademarking the word "face" would limit quite a lot of other companies from using it. Face is a common word, it would significantly impact business markets to have that no longer accessible to them."
And you're simply looking at the here-and-now aspect. Sure, it won't affect you personally, but the fact is, they're trying to lay claim to the rights to using a common word for their company and only their company. As this behaviour raises in popularity, more and more companies will follow suit. It will get to a point where many major words are simply owned by the big corporations and the smaller businesses will suffer.

Vrach said:
Erm, I could be wrong here... but these trademarks are just for company/product names afaik? So, say, Apple couldn't go off and develop an application for iPhone called iFace and shit like that. I'm pretty sure Guild Wars has "Guild Wars" trademarked, but that doesn't mean you can't talk about guild wars in other games. EA probably has "Battlefield" and "Bad Company" trademarked, that doesn't mean war generals are thinking of a new way to call a battlefield or you can't post "this party sucks, I'm in such bad company right now" on your Twitter or sth.
That's exactly what it is. As I seem to need to keep restating, the original post was exaggeration of the problem. Why? Because it might not affect you now, but if this goes through, a company will now own a major word in the English language. "Guild Wars", "Bad Company" - those are phrases. Facebook is looking to trademark a word. Sure, "Battlefield" is a word as well, but I somehow doubt it is used nearly as often as "face".

Spot1990 said:
Ok the "the" example doesn't work because "the" isn't a prominent word in the title. Face is associated with Facebook, that's why they're not trying to trademark "book". Facebook aren't the first company to do this. They can trademark any word they have a solid case for (trademark!= copyright). A better example would be with the trademark no one can make a site called escapist-e-zine.com.

New life example doesn't work either because they're entirely different business. However a New life yoga place could probably have a case against Your Life yoga, assuming they could present a strong enough case that they're a major player and the use of the other companies name is trying to capitalise on their success.

Look, I don't mean to be rude, but this is clearly something you don't fully understand. Don't get so worked up about it, read up on trademark laws.
First off: Would it kill you to snip a post that massive? Now that I've got that out of the way, I shall move on:

I shall admit, "The" is the weaker part in the "The Escapist" example. However, I was working with a previous example already brought up by another user. My point was, in using that, was that "escapist" is not nearly as popular a term as "face". It wouldn't show the magnitude of how other companies would be affected. "The," however, is a lot more popular than "escapist" and is more likely to be used and affect companies were it trademarked.

Face is not necessarily associated with Facebook. Haven't you heard other people refer to that site as "Creepbook," "Stalkbook," etc? They don't need to mention "face" for you to understand what site they're referring to.

'that's why they're not trying to trademark "book".' Again, did you read the edit in my OP? It appears you didn't. Facebook is also going after "book". This has been made apparent especially with Teachbook.com. Teachbook was created to help share "lesson plans, instructional videos, and online courses" with teacher all around the world. They are not trying to be a knock-off of Facebook. Yet they're still in legal trouble [http://www.telegraph.co.uk/technology/facebook/7967323/Facebook-sues-Teachbook-over-name-similarity.html].

And I will admit I had been questioning the New Life example, myself. You're right, it doesn't work.

WrongSprite said:
Empireth said:
However, that doesn't take away from the fact that trademarking the word "face" would limit quite a lot of other companies from using it. Face is a common word, it would significantly impact business markets to have that no longer accessible to them. What about FaceCash [http://techcrunch.com/2010/08/03/facebook-facecash-aaron-greenspan-mobile-payments/]? Facebook seems relentless to keeping people off any sort of similar name.
Well no, something like FaceCash wouldn't be affected, this trademark is based on social networking.
Yet, FaceCash was listed in my source... Though, the quote that was given '"transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter," [in online chat rooms and electronic bulletin boards].'
doesn't necessarily mean it needs to be for social networking.

What about PlaceBook [http://blog.triptrace.com/press/placebook/]? They were not trying to be a knock-off of Facebook. Heck, they didn't even have a social component to their site. They were merely "a website full of books about location ? there were EcoBooks and TravelBooks and Fitness Books, Address Books, Scrapbooks" [courtesy of their blog, linked above]. And yet, Facebook demanded they change their name.

Ldude893 said:
Just like Tim Langdell and his "Edge" problem. It's been done.
That's a point! It has been done. However, it seems to be getting more and more common. Think about how, fifty years from now, so many companies will lay claim to common words. I do not envy entrepreneurs in that time.

Generic Gamer said:
Why is everyone so against trademarking a name? Look, would anyone honestly think that they could mimic another company's name and get away with it? I know it's fashionable for the young to be anti-establishment but this one makes sense. Apple is a trademarked word, you still use it. Why are you thinking 'face' is any different?

Look, what they're gunning for with this is sites that use face_____ or ____book to associate themselves with facebook. There's a string of 'adult dating' sites out there called "fuckbook" and similar things, that's what they're aiming for. Bear in mind that cases will still be judged individually.

EDIT: 3000th post...yay. Honestly I meant to start a thread with this but damn, lost count.
I'm not trying to be anti-establishment. I completely agree that Facebook should be trademarked. It's when it starts getting down to simply words. Common words, at that. It's the limitations that will be set in place for new companies many years down the line that concerns me. I am, you could say, concerned for the welfare of establishments yet to be established.

But no, they're not just trying to save imitations. See above about PlaceBook.

[sup][sup]Also: Congrats on your 3000th post.[/sup][/sup]

Sud0_x said:
Gross misinterpretation by the OP and everyone* follows suit.
Man with every outraged comment I laugh a little and at the same time I die a little inside...

*Excludes the few here who moved up to big boy pants a long time ago and have the ability to grasp simple concepts
No, not misinterpretation, exaggeration. Difference.
Though, it does bring out the amount of people that seem unable to read. (I'm omitting those who posted before my edit in this statement.)

JamesBr said:
So why would it this matter to anyone on a day to day basis? Sure it'll prevent anyone from creating a forum or other social networking concept with the the word Face, but it won't mean anything to people simply chatting. For example, I could talk about any brand name I want in a chat room or forum (Coca-Cola, McDonald's, Wal-Mart etc...) and none of them are going to sue me for using their names. This is not quite how copyrights and trademarks work.

You're not banned from using the word in conversation (which is what language is used for 99% of the time), it simply becomes illegal to market a product with the name attached to it. And to be fair, the word Face as a prefix has become synonymous with Facebook in the context of a company name. I simply don't see why I should care that a company is copyrighting a word so that other people can't create a business by piggybacking on Facebook's success.

This has more in common with how you don't see other fast-food chains with Mc as a prefix, even though it's perfectly common in proper names.
Oh, it doesn't matter to people who are simply self-involved and are only concerned about what affects them on a day-to-day basis. You could quite simply ignore this fact and continue on your merry life, until you decide to make a company twenty-three years from now and you realize that the common words you wish to include in your company name have all been trademarked by other companies, following Facebook's example.

I'm merely concerned with what would happen if so many companies do decide to follow their lead and trademark the vast majority of common terms.
You're completely free to ignore this issue, though.
 

Verlander

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Apr 22, 2010
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I don't think people understand what copyrighting and trademarking is. You can't make money from their trademark. Coca Cola or Pepsi or MacDonalds aren't about to sue me because I namedropped their trademark. If I opened a shop, and sold my own product called "Coca Cola", then I would be breaking the law. It's not even that absolute, it varies from country to country. For example, there is a shop in London called Disney, which is a furniture shop, and plenty of hookey Wetherspoons and Lloyds bars in Spain and suchlike.

EDIT: I realise I'm late with this opinion
 
Jun 11, 2008
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Well basically this is just to stop other social networking/messages sites and services form trying to leech off facebook's success which is fair enough. This does not mean the word face will be banned from internet use well at least yet.
 
Aug 25, 2009
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I would just do what everyone else is doing and post the word face as many times as possible but I really don't think this is reinforceable in any meaningful fashion. How would they claim the money? What makes people pay? Why should I, a Brit, pay an American company with an American trademark for an English word?

It's just some nonsense company-based thing, and if it's not then that's what it'll turn into because there is no way this will affect normal people.
 

Fraught

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Aug 2, 2008
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Jesus, I thought better of the Escapist.

They won't patent a fucking noun in the English language.

I mean, God, how gullible can you people be?
 

Xhu

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Nov 15, 2009
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Generic Gamer said:
As for Placebook, it's obvious it was intended as a similar name. I've just had a look at their site and it's about posting photos and other media about a place. Placebook is such a weird name for that site, it just seems obvious to me that they wanted the -acebook in their name.
I think you might be getting mixed up between the website Empireth linked to [http://www.triptrace.com/], now TripTrace due to the threat of litigation, and Placebook Scotland [http://www.placebookscotland.com/], an entirely separate website that does indeed sound like what you're saying. TripTrace is essentially just organising/listing the details and bookings of places you have been or will be going to. It is nothing like Facebook. Maps, bookings, budgetting and hotel details as opposed to photographs and videos. There appears to be very little of a social aspect to it, if any at all.
 

Lexodus

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Apr 14, 2009
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Like when that dick Tim Langdell tried to put a trademark on the word 'edge'?
 

JamesBr

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Nov 4, 2010
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Empireth said:
All I'm saying is that if you opened a fast food joint and called it Mc_____ you would get sued by McDick's and rightly so, due to brand name association. Although I agree that the criteria they are setting forth are vague and should be more specific (eg: not using the word Face as a prefix in the name of a social networking site), I do not disagree with copyrighting the word Face in the proper context. This doesn't make me self-involved, this just means I don't agree with you 100%. Nor do I agree with the Facebook 100%. They are in perfectly within their rights to avoid brand name association by copyrighting Face, they are wrong in the vagaries of their definition under which the word is copyrighted.
 

Xhu

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Nov 15, 2009
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Generic Gamer said:
Yeah, that's exactly what happened actually. Oops.

I can appreciate that the other one is less like facebook but it's still similar. It'd be like if I founded Appletree computers. It's similar enough to Apple to cause confusion. The important thing is that they still have to take it through the courts though so if it's a baseless accusation it'll be thrown out. If a company voluntaril changes name then they'll have considered it and realised they're probably in the wrong.
I do understand what you are saying, but note that you have just inadvertently called this system - one that seems to me to be more akin to a cross between Google Maps and a hotel chain website than to Facebook - "similar" to it. That's casting a very wide net. Most websites that allow accounts to be created have some rudimentary form of social networking and media sharing by now, even if it is not their main purpose. Does this constitute a violation of the trademark if their name includes 'face'? I can't help but wonder where the line is drawn, because one or two of the examples given in the thread look like they should be/have been on the other side of it, reasonably speaking. Their only similarities to Facebook are that all are companies with a website as their service and a similar name.

You see, Apple is a bad example. Broadly speaking, they make computer and digital equipment. They create and market several defined lines of products. Any company with a similar name and purpose are in the wrong. Facebook, however, is a social networking website. That is their purpose. The fact that they can successfully threaten websites designed for other things is strange. To use your example, it would be as if you founded a book publishing company called Appletree. Or, I don't know, Sapple. You get the idea.

Going to court is a long and costly process for both parties, and few small groups can last against a giant company like Facebook. Correct or not, it's likely a more pragmatic choice to change the name even with the smallest chance of losing.
 

Nouw

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Mar 18, 2009
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Yeah well fuck you Facebook, I'm in NZ! (Yes I have Facebook. What?)

Ahem, they can't really patent an English Noun. Can they?