Oh please anyone saying the reason the 360 got the DLC exclusive is because the 360 is the winner is talking total shite. A unit difference of 7 million is nothing compared to the huge gap of the last gen and as has already been pointed out the difference in PS3 sales and 360 sales is closing very rapidly now.
The result is simple
MS exec: Here's a huge wad of cash make the exclusive content for 360 only
Beth exec: Okay.
It's THAT simple, nothing to do with server costs, or hosting costs because that would be recouped through the cost of the DL. It has nothing to do with the difference in sales between 360 and PS3 as anyone with a brain would have seen that the sales gap would be closed over the few years after the PS3s launch, which it has. It has nothing to do with coding because once you have the software to build the original game using it to build add on sections is a piece of piss.
It was cold hard cash right from the get go. It was a desperate bid by MS to retain some sort of premium for those that bought the 360. They knew that no third party developer in the modern climate would be stupid enough to launch a major console exclusive so they paid idiotically over the odds amounts to grab exclusive DLC.... and what's it got them
A DLC that was fairly fun but of no real consequence worth about 1 hour of your time.
A second DLC so broken that it still ain't fixed right
A thid DLC that no doubt will be yet another catalogue of fail
On the subject of DLC that actually resolves known issues with the game, well if the developer releases a game that is bust and then decides to release the fixes; such as the level cap and the continue playing after game end, as a DLC and then decides that the exclusive rights deal means they don't have to release the fixes on to a system that the game was released for then frankly the developer is just being a douche.
Now I own Fallout on PC and I've refused to pay for any of their DLC. This is because
a). They insist that you use the god awful GFLW system to pay for and download the DLC; fuck that!
b). Their downloads have been a mix of bland limited expansion to plain game breaking fail
for sony being a dick about dlc most of us don't have or won't use a credit card to buy dlc and with no dlc on disc we are screwed and the psn cards aren't available where i live
Yeah right, please, you can use a debit card to pay for DLC and that's something a god damn ten year old with a savings account can get.