First Finished Kinect Commercials Pops Up on the Internet

[Staskala]

"You don't need to know anything you don't already know"
Oh thanks Microsoft, I just hate informing myself before buying stuff. The video of random people dancing truly convinced me to buy a Kinect right know despite not having seen any gameplay or how it actually works (in the commercial).

Even to casual gamers you have to show something.
If you want them to invest in a new system you need to give them some basic (and flawed) details, even if it's just characters perfectly mimicking people's movements on screen (this came way too short in the advertising). Barely showing any gameplay is awful, the Kinect's gameplay is supposed to make it destinct from the Wii, so why would you hide it?
Build it up as the new big thing, a hundred times more fun and casual than the Wii, not show this empty commercial.

 

[Georgie_Leech]

No, I'm pretty sure I don't break dance nor tilt at odd angles for the purposes of amusement. I don't think that was an effective commercial, as there's very little tie-in to the fact they're playing a game at all. They may be having fun, but with what? The little actual game footage doesn't really show to what purpose any of the spastic flailing was actually doing. Say what you will about the Wii, their commercials at least show what the wierd motions are suppossed to do.

 

[Daipire]

I really like the multi-ethnicity of it.

Honestly.

 

[Baby Tea]

Ha. So that's what people look like when playing motion controls? I pity them. And mock them.

Ha. So that's what people look like when they are so insecure that they care about what other people think when they play a video game? I pity them. And mock them.

Seriously, though: It's a good commercial. It hit the target audience right on the money!
I love, though, that the 'core' crowd still complains that they don't like it. As if it's for them.
Classic.

 

[erac3rx]

"You don't need to know something you don't already know. You don't need to do anything you don't already do."

All you need is $150 to waste, and a desire to move around like an idiot.

Sadly, that's become a recipe for huge sales in America. I bet it will sell a ton, and then no one will use it after the first week. Like my Wii.

Actually, that's not true. I've played a bunch of old NES and SNES games on my Wii. Only two Wii games though and the waggle pissed me off bigtime (NSMB, Galaxy).

 

[AzrealMaximillion]

They'll advertise it on Oprah? Ok, this will be massively more succesful than the Move, atleast base on the pick up rate. It's hardly fair, but those hundreds of millions of dollars pretty much mean success over Move.

Will they make a profit of it with that kind of advertisement push? Let's wait and see.

Not really. Not if this is an indcation of how the Move is already selling:http://www.escapistmagazine.com/forums/read/7.238840-Sony-Shifts-Over-a-Million-Moves-in-Europe

The install bases are essentially equal with the PS3 being only 5 million units behind the 360. Also the fact that Kinect's appearance on Oprah really doesn't help considering the show's more geared towards other issues rather than gaming. People who saw the Kinect on Oprah will probably forget about it by the time it gets released. Also I'm willing to bet that most of the Oprah audience already has the Wii, and are parents.

Parents won't shell out $150 for something that will do what their Wii already can do. The PS Move is marketed more towards the core gamer market, making it easier to sell to those with PS3 and Wiis. Plus it's $100 for you get the Move set up, plus a game.

 

[Danzaivar]

Would have really benefited from maybe a split screen at one point with like the person on the left then a game character on the right mirroring their movement or something. Just looked like a bunch of (ethnically diverse) people prancing about like pricks from what they showed.

 

[Numachuka]

The install bases are essentially equal with the PS3 being only 5 million units behind the 360. Also the fact that Kinect's appearance on Oprah really doesn't help considering the show's more geared towards other issues rather than gaming. People who saw the Kinect on Oprah will probably forget about it by the time it gets released. Also I'm willing to bet that most of the Oprah audience already has the Wii, and are parents.

Parents won't shell out $150 for something that will do what their Wii already can do. The PS Move is marketed more towards the core gamer market, making it easier to sell to those with PS3 and Wiis. Plus it's $100 for you get the Move set up, plus a game.

I think you have forgotten that there is NO CONTROLLER MAN. YOU ARE THE CONTROLLER.

 

[DP155ToneZone]

Probably irrelevant, but I thought the music in that commercial was rubbish.

A piss-poor attempt at early disco-funk, with boring, unoriginal indie colours thrown in the mix.

 

[John the Gamer]

The shaky camera-thing makes me confused and bored and totally uninterested. not that I even own a n Xbox though...

 

[Gamegodtre]

I like how it shows extreamly little gameplay.

you thought that to?
good i'm not the only one
on another note did anyone get motion sickness from this or think the absence of heavy set people means anything?

Have you ever seen an advertisement for anything, apart from Pro-biotic Yoghurts, that includes a Fat Person?

good point but still how exausting will it be to play this for hours on end

 

[Glic2003]

If they really want Kinect to appeal to casual gamers, why not make it a stand-alone console? How many casual gamers already own an Xbox 360?

If Kinect was a stand-alone console that only cost $150, I think it would be a huge success. But as it stands right now, the entry point for a totally new audience is going to be way too high.

 

[Gamegodtre]

I think you have forgotten that there is NO CONTROLLER MAN. YOU ARE THE CONTROLLER.

I think your forgeting the most importing facts running in place = no fun and for a heavy set person this really doesnt sound good for them

 

[Brotherofwill]

They'll advertise it on Oprah? Ok, this will be massively more succesful than the Move, atleast base on the pick up rate. It's hardly fair, but those hundreds of millions of dollars pretty much mean success over Move.

Will they make a profit of it with that kind of advertisement push? Let's wait and see.

Not really. Not if this is an indcation of how the Move is already selling:http://www.escapistmagazine.com/forums/read/7.238840-Sony-Shifts-Over-a-Million-Moves-in-Europe

The install bases are essentially equal with the PS3 being only 5 million units behind the 360. Also the fact that Kinect's appearance on Oprah really doesn't help considering the show's more geared towards other issues rather than gaming. People who saw the Kinect on Oprah will probably forget about it by the time it gets released. Also I'm willing to bet that most of the Oprah audience already has the Wii, and are parents.

Parents won't shell out $150 for something that will do what their Wii already can do. The PS Move is marketed more towards the core gamer market, making it easier to sell to those with PS3 and Wiis. Plus it's $100 for you get the Move set up, plus a game.

I disagree. Putting this stuff on Oprah will help sales tremendously. Why do you think all the parents on Oprah already have a Wii? Because the Wii was marketed toward them outside of the gamer demographic, just like Kinect is being marketed right now. I can see lot's of people picking one up along with the 360.

Will people forget about it? Not with advertising of this budget and magnitude. The thing comes out in like 2 weeks man.

1.5 million units for Move in Europe alone is really impressive . I'm amazed at the success.

 

[Numachuka]

I think you have forgotten that there is NO CONTROLLER MAN. YOU ARE THE CONTROLLER.

I think your forgeting the most importing facts running in place = no fun and for a heavy set person this really doesnt sound good for them

So they won't buy it....

I really don't see why you replied to my post to say that.

 

[Hamster at Dawn]

No, I'm pretty sure I don't break dance nor tilt at odd angles for the purposes of amusement. I don't think that was an effective commercial, as there's very little tie-in to the fact they're playing a game at all. They may be having fun, but with what? The little actual game footage doesn't really show to what purpose any of the spastic flailing was actually doing. Say what you will about the Wii, their commercials at least show what the wierd motions are suppossed to do.

They're clearly going for a "casual" market, even people who are not currently interested in games. If you show a lot of gameplay then that could actually put some people off. Instead, they've chosen to focus more on the people playing the game and how much fun they're supposedly having which will appeal more to the slightly game-ophobic demographic. The ad also doesn't explain that well what Kinect is - there's nothing technical. I'm no advertising expert but I can see what they're going for and I think that the commercial could actually be quite effective. It might not grab you or me, but it's not trying to.

EDIT: But yeah, it did piss me off when they said "You don't have to do anything you don't already do" when clearly no sane person would be doing any of that stuff without Kinect.

 

[fundayz]

I disagree. Putting this stuff on Oprah will help sales tremendously. Why do you think all the parents on Oprah already have a Wii? Because the Wii was marketed toward them outside of the gamer demographic, just like Kinect is being marketed right now. I can see lot's of people picking one up along with the 360.

Will people forget about it? Not with advertising of this budget and magnitude. The thing comes out in like 2 weeks man.

1.5 million units for Move in Europe alone is really impressive . I'm amazed at the success.

Putting the kinect on Oprah will probably help, however I disagree with your point that the Kinect will sell well just because it is being targeted to the "family" or "casual" market, for exactly the reasons you said.

The "casual" gamer likely doesn't own an Xbox 360, some might but the vast majority doesn't. You know what they do own? A Wii that cost them under $200 dollars. The "casual" market will not want to spend $150 plus $250+ for an Xbox360 and Kinect. For the close to the same price people can get a PS3 and Move, which is better quality console than the Xbox360 and comes with a bluray player built-in.

The point I'm trying to make is that for the audience that the Kinect is going for, it came way too late, with too high of a price tag. It seems to me that Microsoft is trying to merge the "core" and "casual" demographics and it's not going to please either.

 

[British-Hobo]

It's clear this is being aimed almost fully at the casual market, and that's probably going to be it's downfall. The advert is so similar to the various adverts for the Wii... maybe so much so that a lot of those who don't know much about gamings could mistake it for a Wii advert up until the end.

But even if they don't... the Wii has this market set. All those people who own a Wii because they enjoy playing motion control with friends aren't going to shell out for another console, and even those faced with the choice are at least going to do some price research and realize it's cheaper to get just Wii, than a 360 AND Kinect.

I'm not saying it's going to flop or anything, but creating this console and aiming it at a market where most of the people already own a very similar console and won't be looking for another one... doesn't seem like a great idea to me. Especially since the people making up this market don't know that much about gaming and so won't know much about the differences. The Kinect will just seem like a Wii that costs double the price.

Oh, and a driving game where you act ike you're holding a steering wheel, but hold nothing in your hand? While standing? That sounds like the dumbest thing ever. You thought you looked stupid playing the Wii... at least you had something in your hands.

 

[JUMBO PALACE]

Hell if, like the Wii, the Kinect can serve as a stepping stone for some people into gaming, then that's fantastic.

This is absolutely correct. We need more people and more types of people playing games. I'll get Kinect, but not because I'm impressed with the launch lineup. I just want the voice and dashboard navigation Maybe it will be incorporated well into future more hardcore games.