smithy_2045 said:
It'd vary from person to person, game to game and from company to company, but the overlying trend would almost certainly be demos increase costs and reduce revenues, neither of which are positives.
Companies exist to make money, right?
I mean, demos usually aren't even representative, really, I'll agree on that, but there's a certain saying about cats and bags, I forgot what it was.......
Oh yes, if your demo puts people off buying your game, maybe, just maybe, you should look at whether or not you actually made a decent game, and stop thinking that just by making it you're entitled to the sales.