I've had this discussion with a friend of mine lately and he pulled the "luxury item" argument on me too. To which I replied that despite being luxury items, that doesn't automatically mean that only a small group of people should be able to afford them. As it is right now, if two games that you want come out in the same month, that's 120 dollars/euros. That's a lot of money!
Yes, you do get a lot more entertainment from a videogame when you compare the to a movie or even from a season of a good TV series. But if that's how luxury items should get priced, then an average surfboard should cost over 10.000 dollars since it provides you with infinitely more entertainment than a videogame ever could. You can see how that kind of thinking is flawed.
Videogames are too expensive, and that is hurting not only the gamer, its hurting the industry. Every time a new IP comes out and it doesn't sell as much as a publisher hopes it does, you can point to the price tag and say "Thats why". As it stands, because of the 60$ price tag, every new purchase you make is a risk, even if you are well informed. Being well informed minimizes that risk, but it does not eliminate it.
Moreover, I believe that games would sell more if they were priced at 40 dollars, which is in my opinion a reasonable price to ask for a AAA game. This would make it easier on the gamer, it would help new IPs sell (which would be wonderful in a industry plagued by sequels), and it would draw in new costumers. I've heard people say that they don't wanna get into videogames because they are way too expensive and who can blame them?! It might seam strange to you, but I totally understand because its the exact same reason I don't get into golfing.
I've been a gamer since I was a small child, and I have to be honest with you, if it wasn't for game sales and price cuts, I wouldn't own half the library I do right now. I can't afford every game I want on day one. I can't support all my favorite franchises with a day one purchase, and that's on them. In the end nobody benefits, I don't get to play their games as soon as I'd wish. And since I already waited a few months for a 50% price drop, I'm gonna wait a few more for a 75% price drop. They wont see my money on day one, and when their game undersells they will go on to blame piracy (as if pirates actually purchased games lol) or the used games market (which only exists because games are too expensive to begin with).
You see publishers complaining all the time about used games stealing their sales but they don't care about why people are buying used in the first place. And they'd rather lose sales instead of lowering the cost of their product. Lets be honest. Who here would trade in games if they were to cost somewhere between 30 and 40 dollars? Unless its a real shit game you absolutely must get rid of?
Also, Day one DLC can fuck off. Not to long ago, if a game wasn't finished it would be delayed until it was. This practice of start printing the game before its finished and then charging extra for content that should have been on the disk is disgusting and raises the true cost of a videogame by 10 dollars.
Lower your prices and make gamers happier, get more costumers and destroy the used games "problem".
Logic.