Not the scary kind of chills, but something that just hit you good and literally sent a shiver down your spine because it was so awesome or cool or something.
This usually relates to the soundtrack for me, so my time I can recall is during the first time I saw the opening of Oblivion, immediately after the voiceover by Picard. When the camera starts panning around Imperial City, the Elder Scrolls theme begins playing like a fanfare, and BETHESDA SOFTWORKS PRESENTS gets plastered on the screen, I literally got chills.
This usually relates to the soundtrack for me, so my time I can recall is during the first time I saw the opening of Oblivion, immediately after the voiceover by Picard. When the camera starts panning around Imperial City, the Elder Scrolls theme begins playing like a fanfare, and BETHESDA SOFTWORKS PRESENTS gets plastered on the screen, I literally got chills.