Dragonbums said:
I can see that.
I don't see much people in my demographic playing videogames anyway.
It hardly bothers me anymore. And besides, it's all about baby steps right?
Right now I'm just rooting for the female part of the group. And maybe when I'm too old will my demographic come in.
Nothing to really make a stinker about...at the moment.
I assume once said target is big enough people will start to complain. It all happens eventually.
In the end it has to be considered financially worth their time to do. In games where you can choose from a list of characters there is almost always multiple race options and both genders present nowadays and that is right for the developers to do.
In games where there is only one character they typically mimic the majority of gamers. I may also consider this an ethically sound decider. This isn't the same as hiring an individual because of the color of their skin, this is creating a product with the customer base in mind.
You've got to understand, as of 2010 the numbers are tremendous. White or European individuals make up 72.4% of the US population. Next closest group is Hispanic or Latino at 16.4% but 8.7% of that group is also categorized as White or European
(Example of White/European hispanics:
Alexis Bledel [http://commons.wikimedia.org/wiki/File:Alexis_Bledel_2008.jpg]
Cameron Diaz [http://commons.wikimedia.org/wiki/File:CameronDiazJune09.jpg]
Martin Sheen [http://commons.wikimedia.org/wiki/File:Sheen,_Martin_(2008).jpg])
So the actual next closest that wouldn't consider themselves white would be Black or African American at 12.6%. 7.7% of the hispanic category and Asian Americans are less than 5%.
So I guess if you're making an avatar that is representative of your customer base it'd be white every time unless the character is established as something else. This is assuming that the main character's appearance can alter the projected revenue of a game. I don't know that it does and that's not a fair assumption. I think back on the games where I've played as a black, hispanic, asian, female individual and it hasn't done anything to impact my enjoyment or excitment for the game. If it's a good game I'll give it a shot. I wonder if other people are like that in aggregate though.
FYI, I should speak on female gaming demographics. People are currently using that latest study to show that 47%/53% is the ratio of girls to males in gaming. However, not only does the study itself have incredibly loose interpretation of gamers, but less than half of the respondants on that study even claimed to be planning to buy at least one game in the coming year. That means that less than half the respondents are the target market for people selling games. Furthermore, the increase in numbers can easily be contributed to an increase in phone gaming which would appeal to some companies but not AAA developers on consoles. Finally, as of 2010, 80% of female console gamers owned a Wii as their primary system. Males were at 41%. Doing math on the basis that the male/female ratio that year was 60%/40%, you can deduce that less than 20% of the female gaming demogrpahic would have been considered part of the AAA gaming demographic and there's no evidence that this number would have necessarily changed. Not only that, but we have no idea if the genders even express the same distribution regarding favored gaming genre. Personally, my wife prefers shooters and RTS games. But what about the agreggate of gamers? I love RPGs, am quite good at shooters and only enjoy the particular RTS games (Warhammer 4000 and Warcraft RTS' always caught my interest for some reason). My first girlfriend, however, couldn't even bear to shoot a gun at me in Halo (whoa was she timid) but hit up Age of Empires like there was no tomorrow.