People still pretending games haven't really been $100 for years now? Between the gold and platinum version with the extra horse testicle?
...Okay so not only BL4 practically guaranteed to be $80, but did he just basically said "Don't like it, don't play it?"
He has to be one of the worst PR person I've ever seen
Games have been the same fucking price since the 90's, eventually inflation was going to catch us. Please stop crying about this people.
Also let's not pretend that video games don't have the fast price decay out of any other media. That $80 game will be $60 in a couple months, or cheaper if the game is bad.
Let's put into perspective the expense of gaming versus any other form of entertainment. Going to a sporting event will cost hundreds of dollars for the worst available seats. Going to a concert will cost the same. Going to a movie costs about half the price but only lasts two hours and you'll likely need dinner before or after which will make it more expensive. Going to a draft night for a tabletop card game will cost you $40 and you probably wont get any exciting cards to take home by the end of it.
So $80 you get a game that goes for 20-50 hours, and you can replay it forever, whenever. So still a good deal and if the increase in price means you get less games per year, then choose wisely or wait for sales. It's really not that big of a deal.