I don't care too much about my hair, but it keeps me warm, and makes me look somewhat normal. Regardless, even if I had 0 care in the world for my hair I would do the same thing as I would now: Push the price as high as it can go, and get as much money from it as possible.
Obviously I'll have a lower limit that I wouldn't say yes if it was the highest offered as its not really worth my time, but that price will go up until it hits the roof, and I'll accept the highest price anyone is willing to pay as payment.