Tradition, mostly. See, around the turn of the 20th century, milk chocolate became really popular, but the Swiss were staying tight-lipped about the recipe. There was a rush to reproduce the recipe, and when the Hershey company found something palatable, they said "close enough", and started production. It wasn't anywhere near as sweet, but the average American consumer didn't know any better, and "made in America" still meant something, so it took off.Twintix said:Americans: I'm puzzled. Hershey's bars are so icky, but Hershey's Bliss chocolates are like small pieces of the stairway to Heaven.
Why?! It makes no sense to me! They're made in the same place, they should both be tasty! Explain this madness!
On the other hand, the Hershey company was initially a caramel company, so it figures they'd know how to do that right. So you've got something fantastic wrapped in something mediocre.
Remember when the History Channel still talked about interesting stuff like this, instead of the umpteenth WWII+Aliens show?
OT: The supermarkets seem to think that Halloween is right around the corner, so I believe that "This Video" is apt for this conversation.