twistedmic said:
Star Wars became a cultural phenomenon because it revolutionized both the movie industry and the toy industry. Before Star Wars there were no epic space operas, blockbusters didn't exist and sci-fi was far more niche. And it ushered in a new era of special effects and movie making. Star Wars also made action figures (and likely movie tie-in merchandise) what they are today.
I don't think that's wholly true. It wasn't mainstream until the last 20 years. Although popular in its heyday, by the time the late 80s/90s rolled around, as I mentioned above it was a forgotten thing in the same categories as other culty space sci-fi shows like Lost in Space, Planet of the Apes, Alien, Star Trek (enjoying a revival with TNG), etc.
Also, it wasn't the first blockbuster. The first especially wasn't a particularly high budget and there were many larger "studio" films before and since. Going back decades, Wizard of Oz, The Ten Commandments, Ben Hur, Gone with the Wind, Jaws and anything else Spielberg. Anyway, it wasn't mainstream prior to Episode 1 (199...7?), not like it is now. The only SW fans then were the uber geeks who'd travel miles to a con, bought collectables and that sorta thing. Now every store sells SW merchandise, every kid is in a SW T-Shirt and it's making more money at the box office than if God Himself released an autobiography.
Something changed 20 years ago and again a decade ago. It wasn't the original trilogy, despite that they're the best of the films, it was something else. I think it's related to all the tie ins...I have a nephew who loved Angry Birds Star Wars, not to mention the Lego sets. Maybe this stuff put it into kids minds, I don't know.