Okay, I liked that...
Saying that, I'm one of those artsy types (Yes, The Great Gatsby has wonderful symbolism, thank you), and I see a value for this style of critical analysis in the video game industry. One doesn't go looking to someone with a degree in English Literature to answer the question "Should I buy x book?", one goes to them for an analysis of themes, an exploration of character and authorial intention, rather than the arbitrary fault-finding of commercial reviewers, and this is the function that this site holds.
Saying that, the fact that they feel the need to tack a review score on the end seems completely arbitrary and worthless - that would be like a critic doing an extended analysis of, say, Wagner's use of motif in Tristan und Isolde only to turn around and rate the opera out of 100. Especially considering how precise their scores are... (they gave Bulletstorm 73. Why 73? Why not 75? What specific 2% worth of the game were missing that you felt it just didn't quite hit 75?)