It definitely is for the lowest common denominator. One thing to get out of the way first, I was not suggesting Die Hard as a bad movie. I like it quite a bit. What you see from the business side of things is that when something is successful, they replicate the snot out of it until the well is dry. That is why there are so many low budget PG-13 horror movies and so few R rated ones. Personally, I do not care if they make tons of crap as long as there still are great movies that come out. I am pretty good at knowing what I plan to watch in the future. I cannot wait for Interstellar. I also am a movie collector with tons of very old films, and I always have something great to watch. This weekend the family watched Driving Miss Daisy and Inception. Inception is a good example of a movie made not for the lowest common denominator at all, and it is fairly recent. Television is a different matter entirely. Thanks to reality TV costing next to nothing, good television is very hard to find. Thank goodness for HBO. Except for when they cancelled Deadwood. For shame for that.