I'm fairly certain that the console makers would like nothing better than to make their DD network friendlier and more popular among their subscribers. It really is the publishers, particularly the huge ones, that are pushing the price points up... and until recently probably had complete say for how much their titles were. Also, somehow it's the Japanese publishers that are the worst. Taking Jim's example, Atlus is one of the few Japanese publishers I completely respect anymore, but their games on PSN were all full price until just a month ago, only going down in price during an occasional week-long special.
Still seems like a miracle that Sony managed to lower the price of DD games for the Vita, and it's still not perfect, but you have to figure Sony had to bend over backwards to get publishers to cooperate.
It honestly is odd to see Sony be one of the first to push prices down for digital content next to Valve. To a lesser extent CDProjectRed and GOG help as well, but that's more helping through content availability than pricing.
Still seems like a miracle that Sony managed to lower the price of DD games for the Vita, and it's still not perfect, but you have to figure Sony had to bend over backwards to get publishers to cooperate.
It honestly is odd to see Sony be one of the first to push prices down for digital content next to Valve. To a lesser extent CDProjectRed and GOG help as well, but that's more helping through content availability than pricing.