This video came off more as a rant than a serious meditation on the gaming industry; certainly so, because it was just Sterling picking on a company's practices without making bare concessions on his aggression, or his solution on the same note. If at any point he said, "Square Enix probably behaves this way because of (I, the writer, here would assume marketing tactics)" or "These amendments might have some problems down the road such as (I, again, assume the discouragement of hype; indeed, sweet, delicious hype, vehicle of the yonder gods) but overall it works out because I'm awesome [This is acceptable]" I would have respected his argument slightly more than I do now. As it stands, I can't find any reason to believe that I'm listening to a reasonable, intelligent person. Instead it seems that I've found another obnoxious internet troll with an interesting background choice and a podium.
I get that his shtick is being a dick, and I would accept such being if it was creative in any way. But it isn't. Yahtzee, who gets compared to Sterling, has several things going on in his show: he writes a proper introduction to segue into the review, he writes several jokes on the game, he analyzes the game in a specific manner (those consisting of the peculiarities in the game that stand out to him), and he ends the review on an often comedic note. That, of course, takes creativity; it's standard writing practice every critic does when they make reviews. I might not respect Yahtzee's opinion, but I respect his professionalism on the basis of the time in which it took for him to summarize his opinions on the topic. Sterling, sir, you are somehow exempt from this; or, rather, the finer details of your work somehow evades me; or, they're nonexistent. How do I know your credibility during the course of your show when it seems the work you've done consists of waking up and thinking? On your absolute righteousness? When were you dependent on a points system only divinities such as Anubis or Dagon have subsisted on?--faith, as the english speakers call it. I don't hate you Mr. Sterling--both hemipsheres of your brain seem to be in order--a great natural feat--and intelligent, perhaps greatly if my doubts subside--but I hate your show. I hate its premise, and I hate its tolerances, which often only permits small nitpicky subjects and disallows massive subjects that do require attention; this being akin to the Inquisition, where pettiness thrives and the greater weight of morality is constantly fleeting. Anyway, there is a greater chance I'll watch the next installment, but I had to let my continued disappointment known lest it worries me.