Microsoft refers to core audience as "Sweaty thirty year olds in Metallica t-shirts"

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Michael826

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Aug 17, 2009
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Well, I'm usually wearing some form of band shirt, and my favourite band is Metallica. I'm only 18, though:p
 

Jezzascmezza

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Aug 18, 2009
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Oh yeah!
Well Microsoft are just a bunch of nerds with glasses!
Yeah, how you like that Microsoft?
Stereotyping ain't so nice now, it IT!
For the record, I don't like Metallica, I don't sweat while gaming, and I'm not thirty.
And I consider myself a semi-hardcore gamer.
 

luckycharms8282

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Mar 28, 2009
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Why does everyone picture gamers as "sweaty?" M$ knows that they can criticize their customers all they want b/c said consumers will continue to buy gears of war 5 and Halo: were-at-the-end-but-not-really video games. What are sweaty gamers gonna do, run over to Sony?
 

MadCapMunchkin

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Apr 23, 2010
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tlozoot said:
http://www.atomicmpc.com.au/News/230934,microsofts-kinect-launch-laughs-at-sweaty-gamers.aspx

"Gaming's not just for sweaty thirty year olds in Metallica t-shirts," quipped Microsoft's regional entertainment tzar at yesterday's lifestyle event, David McLean.
Excuse me, Mr. McLean. I happen to be a very dry nineteen year old in Metallica t-shirts, and I am a hard-core gamer. So please go screw yourself.

God, Microsoft is a bunch of idiots...
 

Autofaux

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Aug 31, 2009
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This is a general lack of respect the enthusiast crowd, the bread and butter of the 360 and PC audience.

It's probable that this is just a one-time thing, but this attitude is shortsighted.
 

Kwaren

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Jul 10, 2009
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This makes me even more happy with my decision to cancel my subscription to Xbox live.
 

Kenko

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Jul 25, 2010
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SL33TBL1ND said:
Kenko said:
People sometimes say stupid shit. Leave it at that and dont bother getting angry. If this is true, then just boycott kinect. No point in raging about it.
Boycott Kinect? That implies we were going to buy it in the first place!
Got a point there ;)

I for one never planned on it, but you know... There's those types of people who fall for every gimmick and marketing ploy out there.
 

Trivun

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Dec 13, 2008
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Hey, people, no need to flame the guy. None of us agree with him, but at least it's better than the traditional idea that we're all twenty-something nerds in glasses, overweight, who live in our parents' basements...
 

FLegmA

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Jun 20, 2009
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Stereotypes...
I' not sweaty or fat...
Althou i wear a metallica t-shirt...
And i play TF2 competitevily...
 

RikSharp

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Feb 11, 2009
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but i'm only 28...
and only marginally sweaty...

they missed a bit though.

sweaty 30 year olds in metallica shirts WHO BUY SHIT WE SELL.
or at least used to...
 

Zealous

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Mar 24, 2009
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Trivun said:
Hey, people, no need to flame the guy. None of us agree with him, but at least it's better than the traditional idea that we're all twenty-something nerds in glasses, overweight, who live in our parents' basements...
True dat.
 

NotSoNimble

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Aug 10, 2010
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"Gaming's not just for sweaty thirty year olds in Metallica t-shirts,"

Yep, I agree 100%.

"Microsoft calls hardcore gamers sweaty thirty year olds in Metallica shirts."

Nope, that's what some guy on the internet said, not Microsoft.

You guys are all pretty silly. Go wash the sand out of your......
 

Anti-Robot Man

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Apr 5, 2010
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[Looks down and notices that he's wearing a Metallica t-shirt] Well 1 out 3 ain't too bad.

Given this you'd think they would sell Metallica avatar t-shirts.
 

tlozoot

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Feb 8, 2010
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NotSoNimble said:
"Gaming's not just for sweaty thirty year olds in Metallica t-shirts,"

Yep, I agree 100%.

"Microsoft calls hardcore gamers sweaty thirty year olds in Metallica shirts."

Nope, that's what some guy on the internet said, not Microsoft.

You guys are all pretty silly. Go wash the sand out of your......
Given the context and how he said "Gamings not just for sweaty thirty year olds in Metallica t-shirts." I think it's not far-fetched at all to consider the aforementoned steretype as a reference to Microsofts current demographic.

And to reiterate, I don't think anyone here is actually offended or hurt by the comment. I, personally, just think it's an example of fail PR by Microsoft.
 

Ulquiorra4sama

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Feb 2, 2010
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I always make sure to keep my room nice and cool so i won't sweat.
On a side note i should probably mention the i'm a soon-to-be 18 year old in a System of a Down t-shirt.

And also i've never really liked Microsoft games, so suck on that.
 

JWAN

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Dec 27, 2008
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tlozoot said:
http://www.atomicmpc.com.au/News/230934,microsofts-kinect-launch-laughs-at-sweaty-gamers.aspx

"Gaming's not just for sweaty thirty year olds in Metallica t-shirts," quipped Microsoft's regional entertainment tzar at yesterday's lifestyle event, David McLean. The audience of fashion editors and lifestyle doyens yukked it up appreciatively, but we couldn't believe our ears. That's it? That's what you're reducing a huge percentage of your audience to now - a one-liner gag to make the cheap-seats feel it's okay to waddle about in front of their television sets?


Wow...just wow Microsoft. Way to perpetuate gross and out-dated stereotypes about your core audience.
"Gaming's not just for sweaty thirty year olds in Metallica t-shirts,"
 

BoogieManFL

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Apr 14, 2008
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I'm not wearing a metallica shirt.

...Also my girlfriend usually wears her night clothes or just her bra when she games... :)

I understand their meaning but I would have worded it quite differently.