Some of these rules make sense like "Turn it off, silence it, put it away in public. Especially in a restaurant, at the movies, or while speaking with another human being. You are not a rude person; do not allow the iPhone to change that." Although the first sentence is dumb; why do I have to turn off my phone if I'm just walking down the street? The rest of that rule is good though. One of my biggest pet peeves is when people don't turn off their phone at the movies, or at least silence it! At the same time, some of the other rules are a little ridiculous like "censoring yourself." That's what being with one's friends is about. I'm not comfortable around their parents, I'm comfortable with them. I can say whatever the hell I want.
Overall, these rules are hit and miss. Some of them are things that someone should be instilled with since they're kids like respect for others and a sense of adventure and curiosity. All of these things come with living, they don't revolve around a damn phone.
Also, I may not be the biggest Apple fan, but iPhones are what's part of this generation. Just like you wanted a Game Boy Color like the ones your friends had as a kid instead of the standard black-and-white Game Boy--and I was one of the kids who got the black and white one--kids nowadays want the iPhone and not the Galaxy or whatever phones exist nowadays. Granted, it's more expensive than what you used to get when you were a child, but if my kid deserves it and it's what they want, then why not? Although I would really hope that if my kid wanted the Game Boy Color and I gave them the b&w one, they wouldn't throw a hissy fit and shit-talk me on their twitter like I see some brats do on the Internet nowadays.