BASICS PEOPLE!! BASICS!!!
lets go back to some cultural background here!, being Mexicano, i kind of understand why it happened.
Most Latin american´s have NO idea about what the world of video games is about
many dont care
several more dont really give a lot of thought into the matter (just a distraction for the kids under 15, most under 13)
and the chilean miners probably have never played or even touched a video game in their entire lives
so, if i got stuck in a mine for "so many days" and i saw a "Cartoonish" character saying "welcome", my frist question would be "WTF is that?"
after receiving the answer of "A Video Game Character" OBVIOUSLY i would go Nuts! (given, i have no idea how the industry works, why they are doing it, and i would feel like they are "mocking" me)
"I´m stuck in a frikken cave and some guy is trying to promote his video game on my suffering?, is this a joke?, and wtf is that supposed to be??, me???"
soooo... in part is "not understanding the media" and in part is just plain "paranoid behaviour" but for the most part is "not knowing what the hell is that thing"