You do realize that Valve "courts" fans for money, right? Valve is a business - they are not actually nice to you because they have an emotional attachment to fans. They are nice to you because it is a good business practice. Valve don't put fans before money - they cultivate fans to earn money. It's a smart move, but if you think it's done out of the goodness of their heart, you don't know how businesses work.
Other than that, I agree that Origin will always be an inferior service to steam, given that no activision game will ever appear on it. Steam, being neutral to Activision and EA, will have all the games.
Unless Origin offers EA games at a discount, there's no reason to buy it off origin.
Having said that, why are people offended that EA wants to get into digital distribution? Are you against competition? What moral law are EA transgressing here? Oooh, they want to make money!? EA's a business - it's natural for them to want to make money.
I agree with many people that Origin is a... undercooked service (that's about as polite a term as I can use) that doesn't match up to Steam. But many people here are actively against EVEN THE IDEA of a competitor to Steam. Why? Competition is GOOD. You WANT competition, even if it's lousy competition.
In terms of Morality, both EA and Valve want money. And the end of the day, both exist to make money (that's why people start businesses). The only difference between EA and Valve is the fact that Valve are incomparably SMARTER than EA when it comes to using fan love to earn money. Valve realize that a bit of sacrifice and fan service now, will reap rewards later. Valve realize that by giving lots of free stuff away, fans will come back to steam and become "attached" (I can't believe I'm using that word, but it's true) to a.... digital store.
EA, also wants money, but it's stupid. It's trying to use its brand name alone to launch its digital distribution service. But consumers are a savvy bunch. If you don't give us a reason to go to Origin, then we won't. Unless Origin offers superior discounts, multiplayer services, rare offers or exclusive games, then there's no real incentive to even use Origin.
But please don't try to dress up Valve as the shining white knight of gaming while EA is the evil dungeon goblin of gaming - BOTH companies are goblins. But Valve's the smart Goblin who bribes the hero to leave his dungeon alone, while EA is the stupid Goblin who tries to menace the hero with his club. Wait, that's a TERRIBLE comparison!
Okay, Valve and EA are both, um, car sales people - but Valve is the car salesman who puts a little air-freshener in the car and gives you window tinting for free in order to entice more customers, while EA is the "It's this price and I will not go lower, and no, you don't get a free car freshener" type of car salesperson who doesn't know how to make customers happy.
Okay, I suck at analogies, but you get my point - Neither are actually good to customers out of the pureness of their heart. Valve's niceness is a business tactic. A great business tactic, but a tactic nonetheless. Gabe Newell and co are not your friend. They won't go to your birthday party. They don't even know who you are and they don't care to know who you are. But they know you matter. They know impressions count. They are savvy and smart enough to know that if they can trick their customers into thinking there's an actual, genuine relationship between them, customers will spend more.
EA are also heartless, but they're kinda of stupid. They're big, so they think that they don't have to cozy up to customers because their games are good enough to command the prices they charge. This is a valid business tactic, but it doesn't entice fans of steam to go over to origin. EA's business strategy makes it money, but it could make more money if it followed Valve's strategy.
What I'm saying is this: There is nothing morally wrong with EA wanting to start a digital distribution service. Origin might be a bad service, but it's not "evil". EA makes/publishes games out of its own pocket - it wants to make as much money back from it as possible. That's natural.
Also, Valve aren't even the best company when it comes to prices. D2D is also a great service, which has given me many legitimate games for far cheaper than Valve were offering.