Well hype is necessary in the market. It probably helps if you think less of it as hype and more of it as 'advertising'.
Most Game sites/magazines are encouraged to hype a game on preview, it doesn't cost them any authenticity and it makes them look good in the publisher's eyes. Plus a good preview probably means an early review, which is better for us as it means we can buy a game on release with confidence. In theory anyway.
Yes, hype can be disappointing, but when a hyped game does live up to expectations (I'm not going to name an example because I don't want to argue a specific game) it's much better than a game being a bolt from the blue. It's like eagerly awaiting your birthday as a child and then it turns out to be the best day ever, it just gives you a warm fuzzy glow when you're right about a game.
Most Game sites/magazines are encouraged to hype a game on preview, it doesn't cost them any authenticity and it makes them look good in the publisher's eyes. Plus a good preview probably means an early review, which is better for us as it means we can buy a game on release with confidence. In theory anyway.
Yes, hype can be disappointing, but when a hyped game does live up to expectations (I'm not going to name an example because I don't want to argue a specific game) it's much better than a game being a bolt from the blue. It's like eagerly awaiting your birthday as a child and then it turns out to be the best day ever, it just gives you a warm fuzzy glow when you're right about a game.