The guy Angry Joe interviewed confirmed about having custom clan decals on character models (maybe more freedom with custom decals later on, who knows). That's the only one feature APB had that nobody else had. Heck, that was one of the two reasons I didn't quit that game right away, the other one being the cars.
Right now it looks like "Firefall" will beat every other f2p'er out there. Let's just hope these assumptions don't go in a puff of smoke once it hits gold. If the game proves to be at least two thirds of what I'm expecting I'm gonna support it, absolutely.