Remember like a year ago when he was bragging about this valuable, life-changing thing?
http://www.eurogamer.net/articles/2012-07-06-molyneuxs-next-game-dated-detailed
Or how only one player will see what's inside and he will either be free to keep it for himself or make it public his own way? http://toucharcade.com/2012/11/06/curiosity-whats-inside-the-cube-review/
The twist is everyone is mining to see what's inside the box, and that only one player will get to see its contents via a video link that individual is free to share or keep to themselves.
This video is basically: "LOL I made this shit up last week, filmed this video last Monday, proving even more how full of shit I am."
He didn't even know about developing Godus when this first came out.
Also a dick move to announce that "the end is coming soon" a few weeks ahead, dicking the people that did this before even more: http://www.eurogamer.net/articles/2013-05-01-molyneux-signals-end-to-curiosity-and-we-could-find-out-whats-inside-the-cube-on-the-day-of-the-next-xbox-reveal
The price ends up to basically be an advanced KickStarter tier and what he refers to as "Every time people spend money on Godus, you will get a small piece of that part", not even doubling down on a specific percentage.