On one hand, the guy does sound like a scumbag, not just your average joe out looking for sex, which there is actually nothing wrong with, but someone who is emotionally abusive in order to do it. This, of course, just reinforces the bullshit idea that women should be 'tricked' into sex, and that they can't possess sexuality of their own, I weep for a time when women go out looking for sex the same way men do and it's normal. The really bad part is even this whole things is an almost undefeatable structure, if you try to fight the 'pick up artist', you just end up objectifying women more, by treating them as things to be guarded, children to be protected and who can't look after themselves, and also end up sexually repressing women, and you really just encourage the 'pick up artist', because a lot of the appeal to them is in the challenge, in the chase. The only way to stop this bullshit is for women, at large, to embrace their sexuality, and stop seeing sex as this terrible awful thing, or as this thing for only 'your true love' or whatever.
On the other hand, what does this say about the UK? Their attitudes towards sex lately have been downright Orwellian. Hell, if the UK ended up having severe under-population issues in the next 200 years, I wouldn't be surprised. They really need to start embracing sexuality as a whole, as does the rest of the world, because that would fix all this shit up. The 'pick up game', 'pimp game', hell, even human trafficking to an extent, would die overnight if one day women embraced their sexuality as a whole and actually took agency in their sexuality, going to find guys if they're horny and saying "hey, you wanna fuck?", because then men wouldn't need a fucking seminar to trick women to have sex with them, because they could just go and have sex with a woman and both parties could consent completely, enjoy it, nobody would have to be manipulated or emotionally abused, and everyone would be happy. That's really the best solution to all this shit, just everyone be fucking cool about sex. I mean fuck. This isn't going to change anything, if anything it will make it worse, because adding this challenge just makes it that much more fun and thrilling for the guy. All the UK is doing as adding gas to the flame.