I do not hate apple, I just don't care for the majority of their product line. Their computers have that whole built in apple tax nonsense (that is, it costs significantly more to achieve a given level of performance when compared to the pc), but that was never really what stayed my hand. It has always been the issue of entertainment software. Until recently, there simply weren't a lot of games being delivered to the platform, which kept me from purchasing an apple product for a home computer and the staggering price to performance ratio ensured that I have not yet purchased an apple laptop and instead just went with a PC.
When it comes to mobile devices, apple lost mindshare when the iPod cost significantly more than the Creative Zen that sat next to it. When it came time to replace that device, I opted for the Zune (they were on sale at the time). Strangely, in one fell swoop they captured my attention when I switched cellular providers and acquired an iPhone. Since that purchase I have not actually used any other portable media device (PSP, DS, Zune and so forth).