I always despised people who got a game and went straight to multiplayer. But when I picked up Black Ops, I went straight onto multiplayer. Really, the only reason I bought it was to play online with friends. So I was at work a few days after I bought it, and one of my co-workers started talking about how awesome the single player campaign was. So over the next few days I played through it. It was the blandest thing ive ever seen. The storyline was uninspired, and the enemies were generic (Russians?,Germans? really?). You might as well face the fact that its the multiplayer thats most important here (even to the developers), and single player campaigns are just going to get worse in this franchise. Personally, if I want a good single player campaign, ill buy a single player game. Theres plenty of good ones out there.