Honestly, the industry as a whole is drawing on false conclusions.
I don't know where they get their data from, but it honestly looks like most devs are under the impression that male gamers are either attracted in female protagonists because of their sex appeal or because the character brings out a chivalrous streak in the player.
I think that's bullshit.
Take the new Tomb Raider. Word is we're supposed to care for and want to save Lara Croft. Okay, sure. If you want me to care for her, give me a sense of who she is. Don't just put her through the wringer and flat-out abuse her; that's like going "CARE ABOUT HER, PLAYER! I SAID CARE, YOU NITWIT!"
I'm about close to half an hour from the endgame, and the whole thing just feels terribly exploitative. The extremely graphic death set pieces, the constant battering of the heroine and her only showing true weakness when the plot calls for it, her unbelievably quick transition from a shellshocked survivor to hard-bitten killing machine...
In terms of gameplay, it's awesome. Narratively, it's a mess. It's all a very good centrepiece for Lara's abilities, sure, but the game forces the player into a double bind. On the one hand, you've got the game-mandated baddies and requisite murders to perform. On the other, you've got their desire to portray Lara as a believably fragile person.
These two things are not mutually inclusive.
The result is a heroine that switches between breathy screams of pain to tug at our heartstrings and who also shouts "Run, you bastards! I'm coming for you all!"
They failed. I don't care about this new version of Lara. She's properly controlled and fun to play as - but she's also as exploitative as the previous versions of her character were - albeit for different reasons.
I'm a mature man. I don't need to be coddled into playing with the sight of a pretty lady who needs either her knight errant in the person of the protagonist, or her knight errant in the person of the player. I also don't need games that figure that strong and independent women are free to be so skeezy as to make an Amish housewife look like Sheri Moon Zombie.
Considering, you can count me in as one of the guys who enjoyed Bayonetta for its mechanics, but who became EXTREMELY annoyed with her exaggerated runway walk cycle and, well, just about everything she did when we weren't controlling her directly.