Everything has gone on for too long. Everything is a sequel. Nothing is new anymore. Look at all the new games coming out for example. Gears of War 3, Fable 3, Crackdown 2, Dead Rising 2, Call of Duty 6, Halo 4... Do i really need to go on?
The amount of sequels and franchises that are kept alive long after their expiry date is sickening. It's the same with movies. Everything seems to be a sequel or rehash. Shrek 4? For the love of God, let it die already.
I realise people want to pump money into what they already know is going to be successful but christ in heaven have SOME innovation. You can't just spew out the same rehashed garbage month after month.