I've tried to watch a couple just to see what the big deal was. But I just lost interest. I didn't necessarily disagree all that strongly with her, it's just that everything she said is stuff I've already heard countless times. For instance, we don't need to hear that sexing up a character is lazy design or that female character designs and roles have in a few cases have been bordering on ridiculous for a long time, nor does it need to be re-stated that games could maybe try harder to attract, or at least not thoroughly repel, a female audience. Finally, you do not need to remind us that the video game industry, like every other technical field, is strongly male-dominated.
The last problem has long since earned the attention of policymakers and social researchers, in the grand scheme of things in regards the effort to gender-neutralize the STEM fields one blogger will not make a big difference. Now, I absolutely am not slighting her for acknowledging the issue (although not recognizing that it's an issue not unique to video games, and forgetting outright the potentially decisive point that many current STEM workers were attracted to technology by video games in the first place), I'm just wondering why she needed $250,000 to do it.
Now, the real problem comes in when she misses the real gender issues entirely and goes straight for the strawman. Zelda isn't inherently sexist because of some shakily-used academic analysis about "male" roles being empowered and "female" roles being passive (right out of a general education literary analysis book, it seems), and that it makes Zelda "the reward" (I think that was her take on it, it was a while ago...). You could make that argument, sure. You could also make the argument that Zelda has, despite this, become one of the extremely small number of game series to have broad appeal to female players. If this was the worst problem with gender equality in the video gaming industry and community I doubt we'd even be having this talk. Why not talk about a real problem, for instance, reports of rampant sexual harassment at conventions? Or try to be constructive and talk about good examples of deep and genuinely empowered female characters?