I'm going to leave this here while the thread is nice and short in its early stages. Later posters are a bit more likely then to see this post as they skim the first page, after all.
http://arstechnica.com/gaming/2010/10/an-inconvenient-truth-game-prices-have-come-down-with-time/
Basically, $69.99 (US money, not real money like we have in the UK xD) is not as expensive as games were years ago. We're not forking out silly amounts, we're paying the same or less than we used to but the number has simply changed. Unfortunately, most people on this site don't understand what inflation is in the economy, not properly, because they're in their late teens or early twenties and thus are too young to have experienced the reality of 'financial value' first hand, so game prices seem to be going up when really they're coming down. So yes, I will still buy games at full price in the future, because I know I'm getting a decent deal there.