Totenkopf said:
That was not really meant as an attack on your taste, rather the other way round.

(The misunderstanding here is my fault though, worded it quite ambiguous, I even wrote it with split intentions)
See, the artwork of the Night Lords you posted above was one of the first pictures that made Chaos Space Marines look interesting to me.
Reading background info about them on the Lexicanum did a further step on the ladder of interest.
Since I'm relatively new to the whole lore, Chaos Space Marines were so far only "Space Marines with hornes and spikes, and in evil" to me. And to be honest, I found that simply extremely uninteresting and unimaginative.
And since those guys would have been / are a (welcome) change to that, I got cautious and raised a virtual eye brow to double-check
Regarding the Black Templars:
I've recently read their Codex, and since then they seem to me like they are made of pure epic. (Talking about devotional shrine...)
While it's true that every chapter is kind of a brotherhood of knights, I think (so far) that only Black Templars actually manage to give you this "knight / crusader feeling", that's from my point of view missing from the other chapters I know (mainly Blood Ravens [got introduced to the lore via Dawn of War 2], others only by looks).
So, they are, at least to me, pretty unique in this aspect.
I'm simply into their crusader aesthetics, close-combat focus and kick-ass attitude, the codex read like they are the elite of the elite, what is, already in itself, pretty sweet.
I could even say that I found the thing of the lore that suits me best.
Changing to a meta-level, that's simply a matter of perspective here.
To me they seem kick-ass and unique, while they seem to you "vanilla" and negligible.
PS. As I said before, I'm relatively new to 40k as a whole, so could you please explain to me why the Ultramarines always get this ridiculous amount of hate and ridicule? (I've seen it especially in threads concerning the new "Space Marine" game)
I don't really know much about them, but I can't really see what makes them the target for this spite. I can't grasp why they should be any less awesome than any regular Space Marines
Apologies. It was late, and I was wound a bit tight, so I guess I put some misdirected bile in my post without realizing it.
Now, let's see...
The further you delve into the lore of W40k - and I recommend you do, it's awesome - the clearer it'll become to you that just as with the Space Marines, Chaos Marines can either be stereotypical or unique in certain aspects. This may extend to the way they look, the way the wage war, their heritage, demeanour and reasons for turning their back on law and order, etc.
The Night Lords are different from the standard mold because while they are certainly Chaos Marines, the overwhelming majority among them are renegades fighting an endless war of revenge, not gibbering madmen beholden to Chaos; indeed, most of them look down on or despise anyone (including those among their own legion) who offers up their soul in prayer to the Dark Gods, viewing such practice as a weakness and abominable corruption. The Night Lords' terror tactics and general conduct in warfare made them the Imperium's weapon of fear, and when the Imperium suddenly decided it didn't like them doing what they were designed to do it cast them aside, thus giving them reason to turn away and start tearing down the empire they helped create.
The ongoing Night Lords trilogy so far consists of the novels "Soul Hunter" and "Blood Reaver"; I highly recommend both of them. At this point I consider the author, Aaron Dembski-Bowden, to be on par with Dan Abnett. Other than that, there's an older Night Lords novel called "Lord of the Night"; it's a bit difficult to procure sometimes, but it's worth it.
As for the Black Templars:
Some of what I said was simply fanboy banter, not to worry. Yes, the Black Templars are pretty cool all around, and they're certainly not negligible, seeing how they're probably one of the strongest chapters in the galaxy (what with them not keeping to the teachings of the Codex Astartes and vastly exceeding the postulated limit of 1000 battle-brothers).
However, with the vast number of chapters, legions and renegade warbands I've read up on, all with quite diverse backstories and customs, I suppose exemplary chapters such as the Ultramarines and the Black Templars feel a bit unimaginative to me; that does
not mean they don't make for fun stories. I enjoyed Graham McNeill's Ultramarines novels and the movie (yes, there's a CGI movie). The aforementioned Aaron Dembski-Bowden wrote a kick-ass Black Templars novel ("Helsreach"), and they even feature in an excellent comic book ("Damnation Crusade" / "Kreuzzug der Verdammten"). It's just that as Space Marines, they're a bit... standard, I guess.
This, by the way, is why the Ultramarines get so much fanboy hate. They're the definition of 'standard', honorable and valorous, proudly setting the example of what a Codex-abiding marine should be... and as always, people will mostly flock to things that diverge from the standard template in some way. I mean, what sounds more interesting to you: Valorous Roman legionnaires, or mead-drinking Space vikings? There's your answer why people keep bitching and moaning about the Ultramarines playing such a big role in recent media - because there are dozens of 'more interesting' chapters out there to fill their spot. What they fail to consider is that aside from tabletop gamers and lore nerds, the broad public doesn't know Space Marines, or much of anything about W40k, and movies and games need to start with the basics because they need to attract a bigger crowd than just the fanboys.
Finally, I'll go on record as say that I don't play the tabletop game. I've been introduced to the W40k universe when a friend suggested to me I should read Dan Abnett's "Eisenhorn" novels (a trilogy about an Imperial Inquisitor), and they were so incredibly awesome I couldn't resist jumping further down the rabbit hole. Now I have about 90 novels on my shelf, and a new one just came in the mail yesterday.
Black Library novels tend to be hit and miss, but most of them are at least entertaining, and there are some true gems in there, too. If you're interested and willing to dive into this ocean of nerdiness, PM me, and I'll give you a list of recommended reading, and of course answer any other questions you might have, mein Landsmann.
EDIT: How the hell did we get in this thread? Wasn't your reply to my post from some thread called "Preferred legions, minions, blablabla" ...? ^^°