I like the "More adds aren't a problem, just don't click on them!" argument.
Banner adds aren't pay-per-view, if no one clicks on them they might as well not even exist for all they do is waste bandwidth.
I don't know much about the Escapist's advertisement deals, but let's speculate a bit.
Usually banner adds aren't even pay-per-hit, so unless you actually buy from whatever site is being advertised the Escapist won't get a single cent. So "normal" banner adds aren't really an option here.
I'd assume those direct advertisements when a game launches are most likely calculated on the Escapists reach, but I don't think the escapist has enough traffic to survive on that alone and I highly doubt too many publishers even consider a site like this worthwhile enough, as the rarity of those particular adds proves.
The only real solution would be more video adds and obnoxious pop-ups, because only obtrusive shit like that is still pay-per-view. And seriously, fuck that.
Banner adds aren't pay-per-view, if no one clicks on them they might as well not even exist for all they do is waste bandwidth.
I don't know much about the Escapist's advertisement deals, but let's speculate a bit.
Usually banner adds aren't even pay-per-hit, so unless you actually buy from whatever site is being advertised the Escapist won't get a single cent. So "normal" banner adds aren't really an option here.
I'd assume those direct advertisements when a game launches are most likely calculated on the Escapists reach, but I don't think the escapist has enough traffic to survive on that alone and I highly doubt too many publishers even consider a site like this worthwhile enough, as the rarity of those particular adds proves.
The only real solution would be more video adds and obnoxious pop-ups, because only obtrusive shit like that is still pay-per-view. And seriously, fuck that.