Poll: Mountain Dew goat

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chadachada123

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If the line-up had been all white people + a goat, I doubt many people would have given a shit.

It was a silly, absurdist commercial that, according to the director, just used some band members that were laying around that day to begin with, which makes me think that if there were mostly white guys chilling that day, it would have used a white cast instead.

I do not see a race issue. I see a thin-skinned issue, and people that can't take a joke.

And sexism? For people to seriously suggest that is seriously too stupid for me to even comment on.
 

Shock and Awe

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Sep 6, 2008
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Zachary Amaranth said:
Brad Shepard said:
i did not realize goats where a race.
I didn't know that anyone was claiming they were.

Shock and Awe said:
No, Racist and Sexist imply that there is hate involved, its obviously not the case.
Actually, racism doesn't require anything of the sort. There's unintentional racism in a lot of places.
manic_depressive13 said:
Brad Shepard said:
Im sick to death of these arguments, i did not see the ads as sexist, i saw it as stupid as shit, and i did not realize goats where a race. For fucks sake people, there are bigger things to worry about in the world then retarded looking goats.
Uh, she fails to identify a goat in a line up of black people. It's not racist against goats, it's racist against blacks.
Shock and Awe said:
No, Racist and Sexist imply that there is hate involved, its obviously not the case.
Since when? Besides, you don't think that a woman getting beaten up by an animal being played for laughs to has elements of hate?
Racism Definition [http://dictionary.reference.com/browse/racism]

Sexism Definition [http://dictionary.reference.com/browse/sexism?&path=/]

Stereotypical? Maybe, but I don't see anywhere "Fuck blacks and women".
 
Oct 2, 2012
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Moonlight Butterfly said:
TheFinalFantasyWolf said:
I suppose you could argue that there are undertones of sexism and racism in the video, but even with that aside, the fact of the matter is, the commercial itself is just stupid and poorly executed.
It's trying to play the violent goat for laughs, but the "humour" just fall flat in my opinion.
This, It's like it's so stupid I'm not sure I care.

It makes me wonder who, aside from the comedian, thought that was going to be a good commercial though...
I'm sure the goat appreciated the employment!

OT: Not sure if either. It looks way too stupid to tell. If it is I'm pretty sure its either unintentional or intentional for the sake of comedy. Either way its just really stupid and I don't think its all that funny. Just very poorly executed.
 

manic_depressive13

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Dec 28, 2008
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Shock and Awe said:
Racism Definition [http://dictionary.reference.com/browse/racism]

Sexism Definition [http://dictionary.reference.com/browse/sexism?&path=/]

Stereotypical? Maybe, but I don't see anywhere "Fuck blacks and women".
Huh?? Definition of sexism as per your link:

1. attitudes or behavior based on traditional stereotypes of sexual roles.
2. discrimination or devaluation based on a person's sex, as in restricted job opportunities; especially, such discrimination directed against women.

Where does hatred even factor into that? Oh wait, it doesn't.
 

Ebonrul

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Apr 4, 2013
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I don't consider it racist in the sense that it is intentionally trying to denigrate one race over another, or even just telling an off-color joke. I think the failure of the commercial is that it's trying to tell an off-color joke (criminal reprisal against a victim isn't 'funny' on paper), but no one 'gets it' (or more likely, no one likes it), so all they're left with is the building blocks of that joke which draws uncomfortable conclusions.

I also think the "edgier" aspects of the commercial were done to generate buzz and free plays of the commercial. Pepsi has put as many eyeballs on this product as if they had run a super bowl commercial, and they're getting the press practically for free. The vague, quasi-racial nature of the commercial is intentional.

I remember in high school when a kid used to try to test their 'N-word privliges' by letting one slip within earshot, always ready with some excuse that it was a song lyric or that it wasn't directed at me specifically. The sentiment was always that, if their heart wasn't in it, then it didn't count. This commercial all but drips with that same sentiment. "C'mon, we half-assed it. It's not like we were TRYING to piss you off."

But I didn't buy that then, and I don't buy it now. I think the commercial was released directly to the internet because they knew that standards and practices would be up their asses. They knew that the mainstream media would turn their budget ride into a first-class trip, and they knew that the resultant controversy/buzz would be just containable enough to give them free press unscathed.

In short, I think that Pepsi is trolling us. They are literally trying to see just how much shit they can get away with online before the entire internet turns against them.
 

Ebonrul

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I didn't comment on the sexist aspect, but that one's a bit clearer. I'm not sure how they expected to get away with putting a visibly beaten woman onscreen as the setup to a joke. The punchline is that he gets away with it by threatening her afterward?

Is Pepsi aware of why their own joke was supposed to be "funny"? Because that isn't a joke, it's what happens in real life all the time. It's why the joke "Knock, knock" "Who's there" "It's me, I forgot my keys" isn't a joke.

I suddenly respect the other soft-drink commercial that says "THIS PRODUCT AND BY EXTENSION THE COMMERCIAL IS NOT INTENDED TO APPEAL TO FEMALE AUDIENCES". At least it was honest.
 

mariosonicfan5

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Jun 18, 2012
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Seeing how its made and the goat is voiced by that freakin' annoying dumb ass from that God awful Loiter Squad, I hope I never see it again
 

Namehere

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May 6, 2012
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There is only one response to this blatant level of stupidity ? which is what this add campaign is. That is to say; there's only one reasonable response. You could do all sorts of things, but I've just got one thing to say here: ?Mountain Dew will kill you're balls.? Drink up. Cheers!

Remember anyone mentions the add, chuckle fondly and tell them all about how Mountain Dew is an active spermicide. I don't know if it's true, but its the kind of press Pepsi's earned by making me hear about this stupidity. Spermicide; its a good thing!
 

PsychicTaco115

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Is the video available anywhere?

I want to refrain judgement other than "Sounds incredibly idiotic" until I see the video itself
 

someonehairy-ish

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Ehh, it might be racist. That I can see.

But
[sub]There's always a but-[/sub]

Sexist? This is one thing that pisses me off- the first response to pretty much anything is 'this promotes violence against women'. Err, no it doesn't, idiot. Staged, comic violence =/= actual violence. The 'staged' bit is important. Everyone is fully aware that what's going on in an advert isn't real. Nobody is going to watch it and then decide to go punch a woman. The human brain just does not work like that.
What you're essentially saying is that, because something contains a misogynist or violent character, the thing itself is also violent/misogynist. NO. -.-
 
Mar 9, 2010
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manic_depressive13 said:
Shock and Awe said:
No, Racist and Sexist imply that there is hate involved, its obviously not the case.
Since when? Besides, you don't think that a woman getting beaten up by an animal being played for laughs to has elements of hate?
Wait, that's how it's sexist? Women getting beaten up is sexist? Also, "fails to identify a goat in a line of black people"? Nah mate, she doesn't do it because the goat's threatening her, not because Mt. Dew is saying black people look like goats.

OT: I don't really see it being particularly racist, if all those guys had been white then nobody would give a shit. But there's a racist stereotype surrounding it and that's enough to sound alarm bells. It was both stupid and smart of them, now they're receiving free press but also seem a little racist. This was definitely the plan, they were ready to pull it as soon as it got attention.

Anyone else think the creators don't know how to be racist though? "Better not snitch on a player," seems like they've not updated their racism since the early 2000s.
 

Something Amyss

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PsychicTaco115 said:
Is the video available anywhere?

I want to refrain judgement other than "Sounds incredibly idiotic" until I see the video itself
It keeps popping up on Youtube. I saw it on there, but the version I saw was yanked like ten minutes later.

Other copies have shown up, though. And probably been pulled.
 

Ebonrul

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Apr 4, 2013
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I don't think this commercial would encourage violence against women in anyone other than someone who's just looking for a reason in the first place.

However, as a commercial, I don't see how it encourages the ladies to drink up. I'll let someone with a Y chromosome decide whether it offends on that personal level, but as a salesman, I can't use this to get women to buy this product. Instead, it seems to be actively discouraging that transaction.
 

PsychicTaco115

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Zachary Amaranth said:
It keeps popping up on Youtube. I saw it on there, but the version I saw was yanked like ten minutes later.

Other copies have shown up, though. And probably been pulled.
Well that makes the possibility of forming an opinion about it harder than expected...
 

Ebonrul

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amaranth_dru said:
Those of you going "RACIST RACIST!!!" might wanna know that the commercial was done by a black guy..
So are the Tyler Perry Movies. I don't see your point.
 

rednose1

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Oct 11, 2009
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Yea, that was pretty racist. As to the creator trying to back out, just own up and say you're a damn fool.

As to everyone saying "learn to take a joke."...racism sucks. Granted, we've come a long way overall, but it still sucks. Everyone has their sensitive areas. Just because others are different than your own doesn't mean they're less valuable. Feel free to go to the limit, but when crossed, just apologize and move on, not laugh and "learn to take a joke."
 

Imperioratorex Caprae

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May 15, 2010
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Ebonrul said:
amaranth_dru said:
Those of you going "RACIST RACIST!!!" might wanna know that the commercial was done by a black guy..
So are the Tyler Perry Movies. I don't see your point.
Dave Chappele was way more racist, yet his TV show was never pulled. No one's protesting Tyler Perry nor are his movies being taken out of circulation.
My point is if this is racism, then there shouldn't be a double standard when it comes to comedy.