I've seen some Star Wars ads and marketing, but it's not really over the top obnoxious. With the movie hitting theaters at the end of the week I'm actually surprised I'm not seeing that many trailers and ads overall, and most people aren't breathless about taking about it. Really the Prequels were much heavier on the marketing, I think that's part of it, the prequels were everywhere and most of the fan base was burned, so there's less hype this time around. Honestly if consider that it's Disney, not is the marketing tame, it's also pretty tastefully done and subtle. Which is par for the course with a Disney product that isn't aimed at preteens exclusively, if it were in that category it'd be plastered all over everything everywhere.