O maestre said:
But we are not talking about other tournaments, we are talking about Wimbledon, and at Wimbledon men have more sets per match then women and thus more playing time, seems fair to me.
Also you, yourself stated that it is about revenue and viewership.
If a man generates 1000 in revenue and gets 500 in prize money, why should a woman that generates 500 in revenue get the same prize money? in fact it would only be fair to give her 250
...it is not just play time it is also about ratings and revenue for the tournament, I think the men's sets are also longer due to viewership demand.
N'yeah... my point was that Wimbledon is actually an anomoly on the calendar. It's an event where prize money is the SAME for both sexes, even though men play up to five sets and women play up to three. At most other tournaments the reverse is actually true: men get more money*, even though they play the same number of sets.
So following on from that, my point was that if there's a lot of people that think there
should be a difference in pay based on the length of matches (and there's certainly plenty of them in here, even still replying now), then do those same people think pay should be the same at all the other events during the year when both sexes play three sets?
On the reasons for there being five-set matches in the men's competition, I think you'll find that's a case of classical/historical sexism, not viewer demand. You've got to remember that tennis is a very old game with a lot of funny old traditions (Wimbledon still enforces a rule that the players only wear white clothing, for example). Five-set matches date back to a time when it was probably believed that women were a "weaker sex" and couldn't handle five-set matches.