I actually find it funny in it's own way. My gay friend flipped out like fuck over it and refuses to watch Yahtzee now cause he thinks he's a homophobic bastard.
of the examples I've given, only the Web of Shadows use actually got to me a tiny bit. the Mirror's Edge one is just used in the context of "arty pretentious bastard", shortened to '******'. Demon's Souls usage was used in such a way that it didn't seem to be about that, it was just there for laughs.
but the Web of Shadows one randomly, to me at least, seemed the most hostile one. i know he wasn't using it to be hostile, but to me it just came across as that. i still didn't get annoyed with it, but it seemed massively uneccesary for him to use the specific word '******' there when any other word to indicate a pathetic bastard would have worked.
wow i'm sounding like a ****** in this post...