That and other things. I'm anti-hype, which just means that when something is noticeably praised by nearly everyone whose job it is to have an opinion about it (critics, reviewers, newspapers, etc.), my knee-jerk reaction is to be suspicious. Popularity can be subjective, anyway, and to get you to show financial interest in a product, companies will usually only show the most positive reviews they can gain. There's nothing wrong with this practice but I have seen people who will blindly shovel their hard-earned cash in the direction of something without doing more research, and I just don't want to do that.
So yeah. Sometimes when I hear, "Everyone loves X so you're a fool not to love it, too," my response tends to be, "We'll see about that."