I love seeing how many people were brainwashed by our glorious corporations into believing what they say as to how piracy kills the industry ...
Let's look at the music industry, cause that's the only other media where we have seen large complaints about piracy.
Who complains about piracy in the music industry?
Small labels or even independent artists.
Why do they complain?
Because they simply can't survive without the income.
Do they get around it somehow?
Hardly, but at the end of the day, a large complaint on some news site, or a high torrent 'score' means more interest for the music and makes for an incentive for them to keep on producing - even though they generate a loss. But they're growing to a much more high-profile organization and in turn grow to a size at which they are 'fine' nonetheless.
Now let's ask the same questions to the game industry:
Who complains about piracy in the game industry?
Big publishers, who make a tiny loss compared to the revenue the game generates nonetheless.
Why do they complain?
Officially, because this makes them unlikely to invest in upcoming games.
Actually, because they want to squeeze every tad bit of money out of that one game/franchise.
Do they get around it somehow?
They believe so, by deploying bothersome anti-piracy measures like DRM and online passes, or even deploying their own system-crawling program and force the customers to use it.
But what does that really cause? Let's look at EA on this.
What are EA's main measures against piracy?
Against both piracy and second-hand purchases EA has the 10$ thingy, online passes and Origin.
The 10$ thingy and online passes are bothersome, as they mainly require you to enter codes and whatnot just to get what you paid for in the first place, just so those who didn't pay them directly has to invest some extra money directly to EA to get the same.
Origin then is an entire platform, something that has access to your computer to an unknown extent, and forces yet another such platform upon us just to play those games. I'm still boycotting BF3 over Origin, same will likely go for ME3 as well, if they pull the Origin bullshit there.
Oh, and let's not forget how the prices for PC games skyrocketed over the last decade.
In all honesty? The way the big publishers chose to respond to piracy is a deterrent when it comes to actually buying the game.
Now, the next question:
What does this deterrent cause?
People don't want to pay for the game because either they dislike the publisher's reaction to piracy in the first place, or they don't want to support the publisher anymore, or they simply want to avoid the publisher overall.
Nonetheless they would love to play the game.
That means, those people will either boycott the game, or pirate it. Now, if they pirate it, it's more or less a sign against the publisher.
So, at this point, we have the usual pirates who did it before, and will keep on doing it. Then we got the anti-publisher pirates, who just started pirating. Now we're having the cycle start:
Piracy -> Anti-Piracy Measures -> Disagreement -> Piracy -> ...
This is what leads us to the point we have today.
Yes, piracy is a bad thing in the first place. But it turned into a means of critique more, than simply a way to get a game for free.
Yes, there are people who pirate just to get the game for free. Same goes for all other media industries. But only the game industry responded with a major deterrent causing even more piracy. And that's the difference.