The internet is no longer hip?
It was never hip! It was the refuge of nerds and losers and sons of concerned parents who say "he needs to go outside more".
It still is, basically, only now everyone uses it anyway (a hypocracy which really urks me). But try to get anyone who's not a geek to take you seriously when you talk about your internet girlfriend (no, I've never had an internet girlfriend, just in case you're curious).
Why do I use iTunes? Because it's fucking practical. When I hear a song I like, I remember a few words, I google it, I fire up iTunes and I can buy it right there and then for 99 cents. I couldn't give a rats arse if screaming teenage girls consider it cool.