Its an easy hit as well one must remember, newspapers print anti-game stories because "we" don't read newspapers, so it doesn't affect their circulation. Politicians shoot to the heavens, because, guess what, gamers don't vote so much (personally I do, but most gamers I know don't). And FOX rags on games, well, because they live and die on right wing sensationalist bull-s**t.
But even if we all go out and convert ten baby-boomers to being "casual gamers" we still have the problem that people who play th Wii don't see themselves as gamers, my mam plays Wii and DS, yet she still thinks MW:COD2 crossed the line, she asked me to turn off Prototype more than once. And I mean I'm 25...
The simple fact is that most non-gamers see a distinct line between playing a sports game and playing GTA or MW2 or Prototype. They think you play a sports game because you like sports, and want to "feel" like a sports star, this is something the Wii promotes is it not? The whole motion control crap. So by this logic, if you want to play violent games, you want to be violent. Also the fact that most games casual gamers play are without a proper storyline makes the gulf hard to cross as well, sure you can say that people who watch Comedies or Rom-Com aren't against violent films, but they see films as story telling. Most casual gamers don't see games that way they see it as a brain training exercise, a way to get fit (or pretend to) or in the case of FB games a way to just get to the next stage. The simple fact is that without the context of a story we can't compare the way someone who won't watch violent understands them to the way the a person who won't play violent games sees them.
Perhaps I'm wrong...but can anyone name a real "casual" game with a plot? I can't.