You guys are forgetting the people that don't trust anyone else on the road, and has decided that buying a tank of vehicle would suit them well. Some 18 year old rear ended my stepdads rig truck (3/4 ton dodge with a custom steel bed that has a welder and all of the tools to go along with that trade) while she was driving some lil car, which she had just got out of the shop from her last wreck. Her car? front end completely wrecked. His truck? It got one dent on the bumper bit that's hardly noticable.
There's also a few people who don't have much of a choice. I've got a 1500 silverado that was given to me when my parents realized they moved a lot with 3 vehicles, and was about to lose their third driver, so they let me keep it. It's not small, not the biggest thing, but not small. Not loud either actually, except that irritating squeak that goes in and out that's annoying as hell.
Here's a pic of his truck bed, or close enough, he's modified his.
But yeah, if I had the cash, I'd buy me an older truck and put a brush guard on the front, and probably put something to reinforce the back. If I hit something, my trucks going to be fine, which to be honest, all that really counts to me. I'll feel abit bad for trashin your vehicle if it's my fault, otherwise I'm laughin as I roll off with hardly a scratch.