Karl Bode said:
If it's your obnoxious ad choices that are driving users to Adblock in the first place, then fix your obnoxious ad choices. That's not on users, it's on you. Don't beat your users about the head and face with censorship and public shaming because you can't adapt to a new market reality you just happen to dislike.
That actually came up in the thread Mr. Bode is quoting, but he obviously didn't bother to read any of it beyond that which would make his argument look smarter or grant him some illusory moral high ground. You aren't fooling me, Mr. Bode, but I'll get to that in a minute.
The problem with the topic lies in the fact that the subject of the ad-revenue model and its circumvention is difficult to discuss in the first place.
Because:
1) To users, ads are just another cost (and what's really scary is how few users actually recognize that fact).
Nobody likes paying for things that they can get for free, so right out of the gate any attempts a content provider makes at reasoning can be interpreted strictly as preachy/begging/shaming. (and to be fair, there is an element of that at work, but that alone doesn't make them wrong either)
2a) Ad Revenue pays for the Internet. So for a company that relies on ad-revenue to keep the system running (or profit; either or), it's antithetical to even bring up the subject of software that blocks advertisements.
Thus we have a Forbidden Fruit scenario:
Content providers have a good reason to discuss the matter, but users have their own, opposite reason to discuss it.
By exposing users to the idea of ad-blockers, providers may in fact be encouraging its usage and digging their own graves.
Hence, the Escapist's moratorium on the subject.
3) Advertising is such an effective model that's it's seemingly everywhere. And wherever it isn't, there is some company trying to put it there. Worse, due to the nature of ads, it's becoming more and more obnoxious as all of these ads fight for consumer attention.
Result: A large amount of resentment against advertisements exists, and it's only getting worse. Combine this with the aforementioned factors and it's easy to see how this subject was a powder keg waiting to go off.
I've moderated a significantly larger Internet forum (DSLReports.com) driven almost solely by ads for almost fifteen years now. I can't even imagine the epic shitstorm we would face if I started blaming our users for failures in our business model, then started banning everyone who talked about a common technology I just happened to dislike.
And for most of the past 15 years, plugins and software that circumvented advertisements were nowhere near as common or prevalent as they are today (or even existed, like in the early 2000s).
While Mr. Bode is free to present a "Devil may care" attitude on the matter so he can appeal to his audience and slam the Escapist, the fact remains that he would be out of a job if not for ad-revenue. He can slam The Escapist for how they approached the subject, but it was a no-win scenario. There was NO way this wasn't going to get ugly.
But even if he doesn't believe in blaming users for the usage of ad-blockers, I, in part, do.
Because as obnoxious and overdone as advertisements are (and this post would be a short novel if I were to rant about the number and quality of ads that piss me off today), it's still unfair to pin the blame solely on them.
Even in the absence of obnoxious ads, free content devoid of any real costs sounds like a strong motivation for users to use ad-blockers. Because who doesn't like free stuff?
In the end, users have to decide whether they value the short term or long term benefits of content more.
If they enjoy and care about the content they receive, they should at least recognize the need to support it, and ad-revenue, obnoxious as it is, is a way to do so.
That's what I took from Jim Sterling's video, and why I'm not exactly on board with Karl Bode's article.
To be blunt, to me it looks like Mr. Bode is dressing down The Escapist to play himself up by leveraging the bias of his audience.