Been following squaresoft since i was a wee lad in the 80s. Have had all the final fantasies up to about 12, and realized that somewhere around Final Fantasy 8 they decided to go through a major change in design, art, and game play. In my opinion Final Fantasy 9 was the last time Square-Enix stuck to an age-old formula of clear archetypes, strong central characters (and not just the protagonist), a fun (remember that?) world to explore, play through, and a decent story line.
As I played the series I began noting the patterns; extremely cookie-cutter character designs, a growing psychological nebula of a story (Cloud's side story of being a total psycho, Squall's Nietzsche like over-bearing emo-ness, the utter childishness and idiotics of the protagonist from FFX) and a greater and greater emphasis on this bullshit story over gameplay.
I think the key elements that is missing is the player being able to connect with the character they are playing. In this I think Square Enix only understands somewhat narrowly. In virtually all western RPGs, one of the key elements to their success is the ability for the player to really relate to the character they play, whether they create the character from scratch or not, there is somehow a connection made. Be it from similar backgrounds, an understanding of situations. Square Enix really drops the ball on this one, as I made mention before about the bullshit psychologically nebulous storylines, I'd like to ask how many people relate to a sports super star who gets transported into an alternate universe where shit goes down and daddy issues cause you to be a giant over-grown baby?
Where have they succeeded in this? Titles like FF6, 9, 12, have (woah just realization it's every 3) have always made a radical shift from the cookie-cutter FF formula post 7. In FF6 there was no real central protagonist (the best they had is Terra and Locke) as all the characters had a similarly strong back story, character and plot development, and similarly equal importance in their role to save the world, and since every character was so different it was easy to find the one you loved the most and use that as the main protagonist. In Final Fantasy 9, you have a simple cast of characters with immidietly recognizable archetypes, and character traits that fit those archetypes. The protagonist being a thief is fun, comical, and easy to relate to, the love interest, a healer, gentle, and wise person, the sidekick, an all too smart, very introverted, and curious wizard. I mean, we understand these characters almost immidietly because the design of the character, and the plot around the character make sense.
And be honest with yourselves. Before Final Fantasy 13 came out, and you saw a picture of lesbian mecha-shiva motorcycle...did you REALLY expect it to be so amazingly awesome? Really?
Are you honestly THAT surprised?
Kick kicking yourself in the nads, Square, you've done nothing but attempt to pander to the dwindling hardcore fanboys you have.