Saw this coming. It's a good game, but you simply can't copy WoW then try to directly compete against it. It's not possible to be a successful WoW clone on a subscription plan.
Actually... let me recant that "good game" part. It's an alright game. I'll play through 1 or 2 more class stories now that it's free. The stories are quite good considering it's an MMO (not Mass Effect good, but decent).
I find it pretty funny that they're limiting the worst parts of the game for free players, like Operations and level-cap Warzones, but allowing nearly full access to the BEST parts of the game, the leveling and class stories. Level 50 Warzones right now are so INSANELY gear-based that anyone who started playing after release is basically helpless. It's hilarious. Low-level warzones are a lot of fun though.